1. bearkat38's Avatar
    After failing to have Verizon's advertisements criticizing its network coverage pulled off of the air, AT&T has decided to drop its lawsuit against the nation's largest wireless carrier.


    Both Verizon and AT&T filed an official dismissal of the case in an Atlanta, Ga., federal court Wednesday. In addition, a separate lawsuit filed by Verizon against AT&T was also dismissed.

    In November, AT&T had asked the court to pull what it felt were "misleading" advertisements from Verizon, criticizing AT&T's nationwide 3G coverage. But a judge later denied that request, noting that though Verizon's ads could be construed as "sneaky," they were not misleading. Both parties were originally set to meet in court on Dec. 16 for a second chance to present their case on the proposed injunction.

    The legal dispute began when AT&T filed a complaint, noting the company felt that the advertisements suggested to casual TV viewers that its wireless service did not provide coverage in most of the U.S. Parodying Apple's "There's an app for that" iPhone commercials, Verizon mocked AT&T with the slogan "There's a map for that." While Verizon's commercials highlighted the strength of its 3G data network, AT&T said customers could be mislead to think the television spot was referring to all voice and data connections.

    AT&T publicly responded with a series of advertisements featuring actor Luke Wilson. Rather than focusing on 3G coverage, AT&T aimed to "set the record straight" and show that the wireless network reaches 97 percent of all Americans.

    In court, Verizon responded to AT&T's claims by suggesting the carrier was overreacting to "the truth" of its wireless data service. It argued that AT&T failed to adequately invest in its own network to support growth of devices.

    "AT&T sued because Verizon's ads are true and the truth hurts," the company had said.

    Criticism of AT&T's wireless network mounted after a tough summer, when the launch of the iPhone 3GS led to bandwidth issues for the nation's second largest wireless carrier. Soon after, AT&T publicly acknowledged its own shortcomings and vowed to do better in the future.
    12-02-09 01:10 PM
  2. jlsparks's Avatar
    Are you surprised? After AT&T failed to obtain a TRO from the court it was pretty much game over.
    12-02-09 01:21 PM
  3. AaronWasHere's Avatar
    About time, although I must admit the commercials amused me.
    12-02-09 01:38 PM
  4. blue_and_bold's Avatar
    Yeah both ways really the one where they are watching the game and the guys VZW map is in the way, and the guy from at&t asks if his is in the way then the guy goes no then he like moves his phone that was funny the way he did that...
    I like commercials.
    12-02-09 01:46 PM
  5. mddolgow's Avatar
    AT&T gets a bad rap a lot of times. I am not always thrilled with their customer service on the billing side, but we have always received good service with very few dropped calls, and good tech support on the phone from them. I think they all have their short-comings.
    12-02-09 01:50 PM
  6. TwinsX2Dad's Avatar
    About time, although I must admit the commercials amused me.
    You don't actually think they will stop now, do you?

    Posted from my CrackBerry at wapforums.crackberry.com
    12-02-09 05:07 PM
  7. AaronWasHere's Avatar
    You don't actually think they will stop now, do you?
    Oh of course not, if anything, Big Red might use that as more fuel to the fire.
    12-02-09 05:10 PM
  8. bearkat38's Avatar
    Yeah both ways really the one where they are watching the game and the guys VZW map is in the way, and the guy from at&t asks if his is in the way then the guy goes no then he like moves his phone that was funny the way he did that...
    I like commercials.
    That was my favorite one! Looking at the AA&t guys face...Truly classic!
    12-02-09 05:12 PM
  9. berryfit's Avatar
    The latest one with Luke Wilson saying that Verizon has said they have poor coverage and continues to put postcards all over a map of the use etc....cracks me up. VZ attacked their 3G coverage, not phone coverage...which to be honest, Ive never had much luck with...so stick with big red myself.

    Sorta makes them look goofey when that's not even what they were being criticized for, but I guess they figure consumers are dopes...and I guess they're not dopes...just not on top of the differences of voice and data, and ATT takes advantage of that.

    Instead, they should just spend the money in commercials on their network.
    12-02-09 05:18 PM
  10. sprke81's Avatar
    The latest one with Luke Wilson saying that Verizon has said they have poor coverage and continues to put postcards all over a map of the use etc....cracks me up. VZ attacked their 3G coverage, not phone coverage...which to be honest, Ive never had much luck with...so stick with big red myself.
    Read this story. When I seen that ATT commercial I LOLed for real when they mentioned Bozeman, MT. ATT needs to fire their marketing team IMO.

    Light Reading - Luke Wilson's War - Telecom
    12-02-09 07:45 PM
  11. blue_and_bold's Avatar
    Read this story. When I seen that ATT commercial I LOLed for real when they mentioned Bozeman, MT. ATT needs to fire their marketing team IMO.

    Light Reading - Luke Wilson's War - Telecom
    Thats a good article! Its true they need to rethink they get insulted on their 3g coverage than come back and say they cover this amount of the u.s. with just regular coverage? Its like calling a kid fat and he calls you ugly, so you have to remind fatty that we're talking about fat... I may be ugly but you is fat... or something like that...
    12-03-09 08:40 AM
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