1. T CI's Avatar
    I have read numerous articles and threads complaining about Blackberry marketing. Does anyone know why or ever gotten an answer as to 'why' they keep botching every product release with BAD marketing? The Priv? Seriously? How did that name get approved? There is not one person that I have spoken to or read an article from or read in the comments section of articles who said "wow the Priv? that's a cool name". Seriously, does anyone know why they are so so bad at knowing what is catchy to the general public.

    BTW, the phone should have been called Blackberry Pi (with the pi symbol). Would have sold 4 to 10 million just because of the name, the symbol and the association with math. Makes the buyer feel like a genius buying a phone named Pi and would be catchy for all the hipsters who like the play on words stuff (Blackberry pie). You could even have gone as far as saying the letters Pi are also in the word Privacy. Are you listening blackberry? I also have THE name for the operating system which would have helped as well. BB10? Seriously? I will save that for the head of marketing job offer. Yes I am in sales and marketing and have a knack for this stuff. Clearly Blackberry does not! I am currently employed so the offer would have to be good! Thanks...The phone should also have a few inexpensive gadgets built in to distinguishes a blackberry from everyone else (laser pointer). There is a lot you can do with the miniature laser technology other than point to a presentation (like measure distance and numerous other cool things). You could write hundreds of apps just using a laser alone.
    Last edited by T CI; 02-14-16 at 02:49 PM.
    crackberry_geek and Bratza like this.
    02-14-16 02:05 PM
  2. Sigewif's Avatar
    I have read numerous articles and threads complaining about Blackberry marketing. Does anyone know why or ever gotten an answer as to 'why' they keep botching every product release with BAD marketing? The Priv? Seriously? How did that name get approved? There is not one person that I have spoken to or read an article from or read in the comments section of articles who said "wow the Priv? that's a cool name". Seriously, does anyone know why they are so so bad at knowing what is catchy to the general public.

    BTW, the phone should have been called Blackberry Pi (with the pi symbol). Would have sold 4 to 10 million just because of the name, the symbol and the association with math. Makes the buyer feel like a genius buying a phone named Pi and would be catchy for all the hipsters who like the play on words stuff (Blackberry pie). You could even have gone as far as saying the letter Pi are also in the word Privacy. Are you listening blackberry? I also have THE name for the operating system which would have helped as well. BB10? Seriously? I will save that for the head of marketing job offer. Yes I am in sales and marketing and have a knack for this stuff. Clearly Blackberry does not! I am currently employed so the offer would have to be good! Thanks...
    BlackBerry Pi is a brilliant name in my opinion. Someone in another thread suggested that for the rumored Vienna. I thought that might be you as of my writing this. I think about these things as well. I have been in sales, and also worn other hats where I worked with the English language. Maybe a competition could be held to name their phones. Trouble is, who would decide on the winner.
    02-14-16 02:29 PM
  3. Forest Green's Avatar
    Priv is not "BlackBerry Priv", in fact it is "Priv by BlackBerry ". It must have something to do with it being powered by another OS. So your suggested name could become "Pi by BlackBerry ".

    Posted via CB10
    02-20-16 05:06 AM
  4. gnirkatto's Avatar
    And then, Pi may have sounded funny for even more people.
    Off to John to Pi.
    02-20-16 06:17 AM
  5. crazigee's Avatar
    I see no point in marketing a bunch of PKB devices that don't appeal to anyone except BlackBerry faithful who are going to buy them anyway.

     Posted using my Z30 via CB10 
    CranksterBB10 likes this.
    03-04-16 02:43 AM
  6. early2bed's Avatar
    The model number should be 3.14159265 35897932384626433832795028841971693993751 and go on with infinite digits. That would have been a novelty.
    markmall likes this.
    03-04-16 03:25 AM
  7. muellerto's Avatar
    Makes the buyer feel like a genius buying a phone named Pi
    What an interesting imagination of a smartphone buyer.
    You could write hundreds of apps just using a laser alone.
    OK, first an app to switch this thing on and off. And a second one, headless, to make the tactile volume keys do an easy emergency call to an eye specialist. But what else?
    03-04-16 03:44 AM
  8. Nick Spagnolo's Avatar
    BlackBerry pi may be confused with Raspberry pi, a low powered Linux device

    Z10
    03-04-16 06:24 AM
  9. DamianWarS's Avatar
    BlackBerry pi may be confused with Raspberry pi, a low powered Linux device

    Z10
    Agreed, although a niche device people could easily get confused with the two and rate one base on their opinion of the other or it could suggest a collaborated product. (although in blackberry's case this would probably boost sales)

    Posted via CB10
    03-10-16 05:18 AM
  10. BBCruzer's Avatar
    How about "BlackBerry Pi powered by Marshmallow" to tap into the foodie crowd? :-)

    Posted via CB10
    04-07-16 07:29 PM
  11. ZeroBarrier's Avatar
    I guess this means it's now confirmed. The name BlackBerry Pi was an utter failure (crash and burn faster and harder than the Priv did, that's for sure). It seems as if naming a product isn't as simple as you thought OP, I suggest you go back to the thinking table and reflect on what you did wrong.

    Posted via CB10
    04-07-16 08:46 PM
  12. Bratza's Avatar
    I have read numerous articles and threads complaining about Blackberry marketing. Does anyone know why or ever gotten an answer as to 'why' they keep botching every product release with BAD marketing? The Priv? Seriously? How did that name get approved? There is not one person that I have spoken to or read an article from or read in the comments section of articles who said "wow the Priv? that's a cool name". Seriously, does anyone know why they are so so bad at knowing what is catchy to the general public.

    BTW, the phone should have been called Blackberry Pi (with the pi symbol). Would have sold 4 to 10 million just because of the name, the symbol and the association with math. Makes the buyer feel like a genius buying a phone named Pi and would be catchy for all the hipsters who like the play on words stuff (Blackberry pie). You could even have gone as far as saying the letters Pi are also in the word Privacy. Are you listening blackberry? I also have THE name for the operating system which would have helped as well. BB10? Seriously? I will save that for the head of marketing job offer. Yes I am in sales and marketing and have a knack for this stuff. Clearly Blackberry does not! I am currently employed so the offer would have to be good! Thanks...The phone should also have a few inexpensive gadgets built in to distinguishes a blackberry from everyone else (laser pointer). There is a lot you can do with the miniature laser technology other than point to a presentation (like measure distance and numerous other cool things). You could write hundreds of apps just using a laser alone.
    This is one of the best forum posts I have ever seen in my life! Why don't we all contact BlackBerry and suggest them to hire you? I'm completely serious.

    Posted via CB10
    mstrninja likes this.
    04-17-16 02:20 AM
  13. Kot Prada's Avatar
    Absolutely agree! I would set their marketing even for free (without salary). They are just literally killing their own company with such "marketing"
    06-08-16 02:39 PM
  14. last_attempt's Avatar
    Great, all you've done is given apple a heads up name for their next product. The apple...

    Posted via CB10
    06-08-16 03:37 PM
  15. Sigewif's Avatar
    In retrospect, the problem would be confusion with the Raspberry Pi as mentioned above. There could be a potential copyright infringement.
    https://www.raspberrypi.org/help/wha...-raspberry-pi/
    06-09-16 01:03 AM
  16. Adam Kowalczyk1's Avatar
    Unfortunately, I like raspberry or apple pie more than BlackBerry pie.

    Posted via CB10
    06-09-16 01:05 PM
  17. keliew's Avatar
    It could just have been BlackBerry XI or something ridiculous simple.

    BlackBerry Passport via CB10
    06-09-16 03:52 PM
  18. DR Vonstone's Avatar
    They originally wanted to call the new BlackBerry OS10, BBX or OSX, but was sued for copy right infringement,by a small tech company. That is why it was eventually called BlackBerry OS10.

    Maybe they should be bought the company or at least the rights to the OS"X" designation.

    Posted via CB10
    06-12-16 12:17 AM
  19. deadcowboy's Avatar
    I see no point in marketing a bunch of PKB devices that don't appeal to anyone except BlackBerry faithful who are going to buy them anyway.

     Posted using my Z30 via CB10 
    Isn't that what marketing is all about? Making something unnecessary seem necessary? That's what the entirety of the profession is based upon.

    That said, if the masses could readily understand the benefits of a pkb device, they'd be tripping over themselves for the Rome.
    06-12-16 08:05 PM
  20. deadcowboy's Avatar
    They originally wanted to call the new BlackBerry OS10, BBX or OSX, but was sued for copy right infringement,by a small tech company. That is why it was eventually called BlackBerry OS10.

    Maybe they should be bought the company or at least the rights to the OS"X" designation.

    Posted via CB10
    BBX

    And yes, BBX would have been a brilliant name for their OS. BB10 made no sense, but I suppose it could have been worse had the lot that named the Priv and Leap been in charge.

    BlackBerry + QNX, could there have been anything better than BBX?
    06-12-16 08:08 PM

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