1. Drael646464's Avatar
    I thought this might make an interesting discussion for those that are interested

    Freemium model games, MMO games, and social media platforms like facebook have been criticised as manipulating evolutionary reward systems built into the brain, much the same way gambling machines have for a long time.

    Burrhus Frederic Skinner, developed the theory of operant conditioning. It's used broadly in psychology, parenting theory, animal training and a host more. Its even used for AI programming.

    But operant conditioning is also quickly becoming the new marketing model.

    https://www.theatlantic.com/technolo...reward/276613/

    "In the 1930's, B. F. Skinner developed the concept of operant conditioning. He put pigeons and rats in Skinner boxes to study how he could modify their behavior using rewards and punishments. His pigeons pecked at buttons in search of food. We peck at keys in search of virtual rewards -- good news arriving in an email, a retweet, a thumbs-up on a blog post, or leveling up in World of Warcraft. "

    https://www.psychologytoday.com/blog...bile-analytics

    "As a researcher who specializes in identifying problematic behavior and inducing positive behavior change through technology, my natural inclination is to welcome our new masters like Google and Facebook because they are capable of collecting an unprecedented amount of data on human motivation, cognition, and behavior. With that said, most people are unaware of the extent of these sites’ powers of persuasion. Each time we log on to Facebook, we are consenting to participate in a massive social experiment that doesn’t require an ethics committee to monitor its adverse effects. It is therefore important for users to be aware of how these sites are designed to engage and reinforce our browsing behavior through evolutionary reward systems."

    I wonder will we ever put legal safeguards around these things, the same way gambling establishments are often required to, providing support programs and so on.
    04-09-17 07:15 AM
  2. sad_old_man's Avatar
    Wot?
    falbo and BigBadWulf like this.
    04-09-17 01:33 PM
  3. Drael646464's Avatar
    Wot?
    What part did you have trouble understanding? I could try and rephrase that part.
    04-11-17 10:12 PM
  4. Prem WatsApp's Avatar
    Wot?
    Basically, you're a guinea pig being shown the virtual carrots... ;-D

    (you are, we are... )

    •   THISone, with the keys, hopefully coming soon to a phone store down unda... :-D   •
    04-12-17 07:57 PM
  5. Drael646464's Avatar
    Basically, you're a guinea pig being shown the virtual carrots... ;-D

    (you are, we are... )

    •   THISone, with the keys, hopefully coming soon to a phone store down unda... :-D   •
    Thank you
    04-12-17 09:11 PM

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