Wish I could give more than one thankyou or like.Things are bad. RIM is as beat up as it can be. It has no credibility. No one thinks it can come back. It is a desperate situation.
If I ran RIM, I would take a page from Cortez's handbook and burn my ships. When Cortez set out to conquer the Aztec empire, legend has it that he had his troops go ashore and then burned the ships. Why? This showed that there was no turning back. Either Cortez and his men would be successful or they would all die. There was no going back.
If I ran RIM, I would publicly announce a BB10 release date. I would advertise it. I would stake my reputation and my company's reputation on it. I would give employees stock options contingent on meeting that deadline. I would promise termination if that deadline was not met. I would resign if that deadline was not met.
We cannot have another RIM delay and the same kind of general deadline. Pick a date and stick to it, come or high water. Motivate the entire company to succeed and punish everyone if you fail!