I think they need people that are basically professional bad asses. Haha the best fit for the face of BlackBerry in my eyes would be:
Robert Downey Jr - Ironman
Jeremy Piven - Ari Gold (if Entourage was still around )
Zac Efron - he would appeal to the younger crowd while also being more professional than other young actors like Justin Bieber
Leonardo Dicaprio - he just carries a very professional stigma
Will Smith - same as Leonardo Dicaprio
i'm sure there are more but I don't think Gary Busey is right.. I wouldn't want my closest piece of electronics to be associated with him. Ever. I mean who would want to be Gary Busey? All people above don't really carry any/many negative connotations. That's just me though! What do you guys think about that list as opposed to Gary Busey? Lol