1. IgotsThis's Avatar
    Wonder how much Google payed Nestl for the Kit Kat name, hmmmm.......

    Posted via CB10
    02-27-14 06:31 PM
  2. howarmat's Avatar
    I am sure Nestle is getting some good cash for it
    02-27-14 08:48 PM
  3. Eric McDace's Avatar
    Pretty sure it's the other way around, think about the advertising nestle is getting for this

    Posted via BlackBerry Z10
    02-27-14 08:56 PM
  4. John Vieira's Avatar
    I heard there was no cash exchanged. Google called up Nestl one day and was like:

    "Yo! Kit-Kat is a cool name, can we use it?"

    And Nestl responded with:

    "Yeah, sure, we'll take the free publicity"

    Of course who gains the most out of this depends on your view of each company, but seeing as they are not direct competitors in any market whatsoever, they can both benefit from the cross promotion.

    Via Z30 10.3.0.1337
    02-27-14 09:21 PM
  5. IgotsThis's Avatar
    Hmmm could be promotion, but why wouldn't they ask for cash? Google is drowning in it lol.

    Posted via CB10
    02-28-14 12:52 AM
  6. Tre Lawrence's Avatar
    It's KitKat an official name or code name?
    02-28-14 01:08 AM
  7. IgotsThis's Avatar
    It's KitKat an official name or code name?
    It's the official name.

    Posted via CB10
    02-28-14 01:15 AM
  8. Tre Lawrence's Avatar
    It's the official name.

    Posted via CB10
    Okay, I thought the sweets were all code names.
    02-28-14 01:30 AM

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