Gosh,
One can be so smart as saying the stuff inside is the matter, not the box.
Many have been crying out that they don't see Blackberry phones on display in stores and shops, or displayed in some un-noticeable corners.
The quality of the product and the company and the sale start there and it's called product presentation - there is a whole study about it, I believe. This, the product presentation tells you how the producer think about and value there work and you.
Does whacking the hell out of the box or box poster make people smarter?