1. missing_K-W's Avatar
    Report On Business - The Globe and Mail

    This should make everyone happy! Media content is coming!

    EDIT-I found this link which suggests ZINIO will have a magazine app!

    Zinio Bringing Popular Magazines to the BlackBerry PlayBook? - BerryReview
    Posted from my CrackBerry at wapforums.crackberry.com
    Last edited by missing_K-W; 03-30-11 at 05:21 PM.
    03-30-11 05:10 PM
  2. missing_K-W's Avatar
    Thanks to the moderator that closed this sister thread! I made a posting mistake...thanks!

    Could a moderator please move this to the PB section? It would serve there better! Thanks
    Last edited by missing_K-W; 03-30-11 at 07:05 PM.
    03-30-11 06:36 PM
  3. pkcable's Avatar
    I moved it for you. Plus for those who don't want to leave CB to read it......


    RIM taps Polar Mobile for ‘at least’ 100 PlayBook apps
    OMAR EL AKKAD

    TECHNOLOGY REPORTER

    Last updated Wednesday, Mar. 30, 2011 6:43PM EDT


    Research In Motion's PlayBook. (The Canadian Press/AP-Isaac Brekken)

    A- A+ Research In Motion Ltd. has turned to a long-time Canadian collaborator to develop dozens of exclusive applications for the BlackBerry PlayBook in a bid to substantially boost the tablet’s appeal.

    Toronto-based Polar Mobile, whose clients include Time Inc. and CBS Sports, has signed a deal with RIM to design “at least” 100 apps this year.


    RIM readies PlayBook launch but do consumers care?
    RIM acquires app developer tinyHippos
    RIM can’t buy a break

    While RIM is trying to catch up with app-heavy competitors Apple Inc. and Google Inc., for Polar Mobile the deal is part of a strategy to build on its expertise in smart-phone applications by expanding into tablet apps.

    Some of the PlayBook apps will feature Polar’s current clients – it mostly designs smart-phone apps for publishers and other content producers, such as Bloomberg. It hopes to convince those existing smart-phone clients to let it develop their tablet apps as well.

    Polar has not said which of its customers it expects to order tablet apps, but the first Polar-produced PlayBook apps should launch this summer. The developer hopes to entice publishers by pitching a three-for-one deal that would include similar apps for Apple’s iPad and tablets powered by Google’s Android operating system. That means content producers that order a tablet app will get one that works on all three major systems.

    The deal is also important for RIM, which is focusing much of its energy on quickly boosting the number of applications that can run on the PlayBook, scheduled to launch April 19. RIM lags behind its two main competitors in its number of tablet apps, although it recently redesigned its system to allow PlayBook users to run some Android apps.

    However, RIM appears committed to the same approach it took with smart-phone apps, arguing that BlackBerry “super apps” such as BlackBerry Messenger provide a richer user experience by utilizing the mobile device’s capabilities, such as push notification and the inbox.

    “The biggest thing for us is apps that take advantage of the underlying platform,” said Tyler Lessard, RIM’s vice-president of global alliances and developer relations.

    Mr. Lessard said RIM is looking to sign similar deals with other app developers. In addition, the company has tried to streamline its app-development process, which some programmers have criticized as convoluted. Recently, RIM purchased tech startup TinyHippos, which specializes in software that lets developers more easily test their apps.

    RIM has had a long-standing relationship with Polar – the developer has built more than 180 apps for BlackBerry smart phones.

    In all, Polar has built some 500 smart-phone apps for more than 200 publishers, including The Globe and Mail. Recently, Microsoft approached the company to build apps for its Windows smart phones.

    Now Polar hopes it can quickly establish a presence in the tablet market.

    “Tablets represent a massive opportunity for our customers to increase reach, drive engagement and create a new revenue stream,” said Kunal Gupta, Polar’s CEO. “We are excited to extend our platform to the PlayBook and believe it will be a key content-consumption device that publishers need to be on.”

    Published on Wednesday, Mar. 30, 2011 5:52PM EDT
    03-30-11 08:35 PM
  4. missing_K-W's Avatar
    @pkcable-thanks a bunch!!!!

    Posted from my CrackBerry at wapforums.crackberry.com
    03-30-11 08:38 PM
  5. howarmat's Avatar
    For a company that is bragging about doing everything via the web and not needing apps they sure are making a bunch of effort to get tons of apps
    03-30-11 08:46 PM
  6. Kerms's Avatar
    LOL@howarmat the crowd will be along shortly with the pitch forks to get you for that remark
    03-30-11 08:51 PM
  7. dsquared2's Avatar
    For a company that is bragging about doing everything via the web and not needing apps they sure are making a bunch of effort to get tons of apps
    Have to satisfy the customers that assume you NEED apps to do stuff :P
    03-30-11 08:53 PM
  8. howarmat's Avatar
    im just saying they knew apps are a big key to success. They might have "misspoke" about using the internet for everything and not needing the apps. Its great to see some native QNX support too.
    03-30-11 08:56 PM
  9. dsquared2's Avatar
    im just saying they knew apps are a big key to success. They might have "misspoke" about using the internet for everything and not needing the apps. Its great to see some native QNX support too.
    I think it was an attempt to convince people that you dont need apps like the ipad, come to the playbook!
    03-30-11 08:58 PM
  10. missing_K-W's Avatar
    im just saying they knew apps are a big key to success. They might have "misspoke" about using the internet for everything and not needing the apps. Its great to see some native QNX support too.
    I'm with you on it being really nice having the native support!

    My observations with prominent "platform influencial" devs such as EA,eUnity,SAP etc....are commenting on how easy it is to develop on the platform as well really moved by how powerful the os isand seem to have a lot of interest in seeing RIM have a sucsessful platform...

    Having the big guns in the industry on board with 100% support and RIM courting devs that influence prime content on the device is a trend that I feel is gonna allow for some prime content.

    What I also notice is that alpha dev tools/sdk's are in the hands of prime devs...only to have them released currently as beta kits for blackberry dev community.

    The NDK is in limited alpha circulation now....so we should see some really cool content coming which I'm pumped for...

    I'm curious why the software goes out in alpha to select devs, only to be released in beta to blackberry dev community?....either way there's some really cool stuff coming our way!

    RIM also has the Blackberry Partners fund...I wonder if this contract is a result of that venture...

    I'm really interested to see what comes out of the Partners fund!

    QNX neutrino is held in high regard for it's "Rappid Development Support".....It'll be interesting to see how RIM takes advantage of that, and I'll have to assume devs are gonna love that! www.qnx.com has videos of clients raving about "Rapid development" and state how that leverages a competitive advantage.

    I'm just really happy to hear that through my research the big guns in the industry that develop on the platform have an abundance of support! .....with that I should note will carry a very positive sentiment for other major devs to come on board!

    from my CrackBerry at wapforums.crackberry.com
    Last edited by missing_K-W; 03-30-11 at 09:46 PM.
    03-30-11 09:28 PM
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