PlayBook doesn't need 60,000 App's to be a huge successes!

I get it! the PlayBook is not eveything to everyone. I hear your trouble although I think most of what ailes you will be fixed within 3 to 6 months. posibly sooner. I'm just going from what I've read.
There is a tone of people that the PlayBook works out just fine and bridged to their BB it's the best choise out there.
If you concider whats been accomplished so far with QNX their pointed in the right direction. Its rely quite a feat.
All your points matter and it great that you posted them, I was never saying that RIM doesnt need more and quality apps. More that I didnt expect them all at launch and I understand it's going to take more time..Aswell as a mass of apps has nothing to do with quality apps.

Originally Posted by dennie82

Yes, I need more apps.

ya I get that part!

Does the Playbook need Developers or do the Developers need the PlayBook. If you think about it and look at what happens to meny in the App store for ISO you might think the later. If I were a developer I would want a few more choice's out their rather that stick all my egg's in Steve Job's basket! If the world were ever to go the way of only one platform what would the developers think of that. Not much!

i need most of the apps i have in my 9800 torch..which is mostly news apps. they are quick and simple to use. not much else. those people denying that pb does not need that much apps is probably using lots of apps in their bb phones.

I searched for the artical and couldn't find it, RIM hired a company (App developer) for the production of 100 App's for the PlayBook At the time as I remember the company said they were resoponsible for the Bloomberg and CNN Apps on BB devices. This was 2/3 months ago. things are happening. It cant be long..

Originally Posted by Dapper37

The PlayBook doesn't need 60,000 Apps to be a huge successes! All this talk about app's is way over done. I will admit, PB is short on app's for now. Lets see how there doing after the summer. The way the App eco system is going to play out in the future is much more like The best of the top 100. Maybe 1000 it dosent matter! The platform that can best deliver the top Apps and help keep them interesting and newish over time will be the over all winner!
Take FaceBook for instance, Its understood that people spend a tone of time on FB. Some information out there will point out that up to 50% of a percentage of peoples time on the web is on FB. "Thats one App!" I would say the #1 app at this time. It's the iceburg affect, App's like FB are the ones that you can see and steer a ship around. Whats under the water line matters less and less the deeper you go.
People love to talk endlesly about 60,000 apps for ISO, that's great, good for them, dose it matter? sure to a small degree. It's a talking point! It get's trotted out everytime the media, analyst or an apple fan boy wants to downplay RIM(it work's) Perseption is reality I hear the media say when there stroking Apple. hehe... (Bloomberg CNBC you hear me)
The winning platforms in the future will have the eye on the new emerging App developers that matter. Over time those developers or app's will be brought into the fold of the system that they stand to benifit the most. If they are important enough! Helping to create supper app's and a winning eco system.
If 60,000 app's is important and you just have to have them... I ask what else do you do? Do you have any idea how long it would take to download and try out that meny apps, just to say wether you actualy like them or not. Too long. Further on that point. Those app's are just a bunch of copyies of other app's and it make's it very hard to find the good ones. The number 60,000 app's for the ipad mean's "nothing" to me! Give me 100 maybe a 1000 good app's in the future and I have zero more time in a lifetime for any more.... Thats putting things in perspective as far as im concerned.. Very interested to hear your thought's...

Ok, well I wonder why RIM is going to have QNX support Android apps. I guess they don't feel like you do. Shocker.

I'm sorry I just find it hard to take seriously when someone has a substantial amount of spelling and grammatical errors.

BlackBerry App World Generates Highest Revenue Per App

Posted
by
Jeff Bacon

on February 28, 2011, at 12:15 PM

in News
Tags: android, android market, app store, apple, blackberry, blackberry app world, handmark, iphone, itunes, Mobile application development, mobile application stores, nokia, ovi, ovi store, research in motion, Smartphones. Bookmark the permalink..
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There�s been a lot of buzz recently over the IHS Screen Digest Table: Global Mobile Applications Store Ranking in 2010 and 2009. Though I�m sure you�ve seen it in many articles, I�ve included here for reference.

Most of the buzz related to this chart has revolved around people saying either Apple still dominates, Android has a weaker showing than expected, or look at how much growth Android has had. Very little has been written about the REAL story that chart is showing: BlackBerry App World generates a higher revenue per app than any other store � by a wide margin. Guess you better drop all your iPhone devs and get working on BlackBerry projects right?Well, maybe, but drastic action to statistics is usually a bad idea. Let�s take a closer look at these numbers and I will make the case that BlackBerry gets hosed by the media in terms of coverage (at least positive coverage) for App World and that, while a drop-everything-for-BlackBerry approach is probably not warranted, if you�re still not considering BlackBerry for app development you are seriously hindering your revenue potential for your product.




Revenue per App

The easiest quick-and-dirty calculation that shows how valuable a presence on BlackBerry can be, is to look at how much revenue is generated per application. Yes, Apple has a huge portion of the overall revenue generated but they also have by far the most number of applications on their store.



Let me explain the most important differentiator (aside from revenue) there. The number of apps is the denominator in the simple $/App calculation and varying those numbers changes the perspective a lot. Since the number of apps in each store changed throughout the year, but the revenue number is the aggregate for the year, it�s a little hard to determine the spread of revenue per app.

I chose to look for various sources of recent or late-2010 numbers for apps in each store and then discounted them based on assuming they reached those numbers over the course of the year 2010. Not an exact science by any means but I think a fair comparison.

(Note: I found numbers from 18k to 30k for the Ovi store so I have no idea how accurate that calculation is)

What�s immediately striking is how much more revenue was generated by an app on BlackBerry App World vs. the other stores (and vs. iTunes in particular). You read a lot of media and blog reports about how you should develop for iPhone because that�s where the money is and how hard it is to make money on BlackBerry � but the numbers don�t bear that out. In fact, this simplistic calculation of an approximate average revenue per application shows that BlackBerry is significantly more lucrative than iPhone � and these numbers don�t take into account the millions of dollars generated via BlackBerry application sales on carriers and off-carrier decks (e.g. BPlay, Handmark, Mobihand, etc.).

Revenue per Paid App

One aspect of those numbers not taken into account is the amount of free apps on each store. In theory, free apps don�t generate revenue. When reading statistics about the percentage of free apps on each store the source never mentions what percentage of those free apps generate revenue via in-app purchases, advertising, etc. But, if we just make a simplistic assumption (for demonstration purposes) that no free apps generate revenue (or maybe more accurately that the majority of free app generated revenue is not calculated in the aggregate revenue numbers for those stores) then we can see an average revenue per paid app:



The free ratio (percentage of apps that are free) were gleaned from various sources and I took the numbers most commonly quoted and as late in the year as possible. Again, take this as a representative comparison not qualitative metrics. The relatively lower percentage of free apps on App World normalizes the revenue per paid app relative to looking at all apps as the simple denominator � but still shows a 26% gain by releasing your app on BlackBerry vs. iPhone.

What does it all mean?

If every store released all their numbers publicly with a breakdown of free/paid and initial purchase/in-app purchase/advertising revenues it would make it much easier to compare. In the absence of that, we need to use as much information as possible to make informed inferences and headlines rather than sensationalize the data or only quote half-truths.

Does this data mean you will make 26% or 41% more on an equivalent BlackBerry app than iPhone? No, of course not. Different apps appeal to different demographics and you might make more than that difference on BlackBerry if your app is appealing to the BlackBerry demographics or you may make less than on iPhone.

There�s definitely development costs to consider but the truth is, you don�t need to support the full gamut of BlackBerry models to obtain the majority of your revenue. If you cover the BlackBerry Bold, BlackBerry Tour, BlackBerry Torch and new BlackBerry Curve (85xx) series of devices, you�ll be hitting the vast majority of BlackBerry users and those devices all run at least BlackBerry OS 4.5 (many are upgraded to BlackBerry OS 5.0 now) so there�s not even a huge number of major OS variations to accommodate.

The truth of the matter is that BlackBerry has a lot of revenue opportunity as a platform that is being ignored by many developers who fall into the trap of just taking the sensationalistic media reports that like to latch onto iPhone and Android numbers and discount BlackBerry off-hand as an opportunity. Don�t be afraid to try out BlackBerry as a development platform for your application � I can tell you from years of development experience on BlackBerry, it�s not rocket science to support it and there�s many companies making good revenue on BlackBerry; you could be one of them.

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2010 Revenue (Millions of U.S. Dollars)


~Avg. # Apps


$/App


vs. Apple





Apple


iTunes App Store


$ 1,782


275000


$ 6,480.00


-





RIM


BlackBerry App World


$ 165


18000


$ 9,166.67


80%





Nokia


Ovi Store


$ 105


16000


$ 6,562.50


29%





Google


Android Market


$ 102


85000


$ 1,200.00


-76%





Source: Bacon on the Go (Bacon On The Go | thoughts, musings and rants from a mobile vet) by Jeff Bacon, Revenue via IHS Screen Digest February 2011








EDITOR NOTE: This article was republished from Jeff Bacon�s blog Bacon on the Go. Jeff is a long time contributor to BlackBerryCool who has been in the mobile space for over a decade. Read his blog for his comments on the smartphone and mobile industry

It'll take time to build up apps. I think you'll really see it pick up in July/August. For now though unfortunately, all we have IS junk lol. I'm a patient guy though, and one who really does not use a million apps. The fact the playbook has full internet has really lessened my need for apps.

here is another feather in Playbook's browser, why we don't need crap apps.

PlayBook Uploads Images and Files in the Browser | Will Robertson&#039;s Blog