1. anon(55900)'s Avatar
    BlackBerry Ltd?s Priv launch seems ?solid? as investors await initial sales figures | Financial Post

    BlackBerry Ltds Priv launch seems solid as investors await initial sales figures

    Christina Pellegrini | December 9, 2015 2:42 PM ET

    Investors are waiting for BlackBerry Ltd. to report earnings on December 18 to find out how many handsets it sold in the third quarter and if there was initial traction for the first Android-powered BlackBerry device.

    The Android phone, called Priv, has both a physical keyboard and a curved touchscreen and offers access to millions of popular mobile applications. It went on sale at the major carriers in Canada and AT&T Inc. stores in the U.S. on November 6, became available in Hong Kong in mid-November and has since been released in the Philippines and in Vietnam. BlackBerrys latest reporting period ended November 28.

    BlackBerrys new Android-powered Priv appears to have had a solid launch although depending on how much the initial production run was could limit the contribution, said Steven Li, an analyst at Raymond James. He said the Privs first run sold out by November 10 and resumed shipping during the week of November 23.

    Li doesnt mention why he thinks the launch was solid, but many reviewers have raved about the phones features. He estimates that the Waterloo, Ont.-based technology company shipped 900,000 units in the quarter, a 55-per-cent drop from last year, but a four-per-cent jump from quantities sold in the last period.

    The stakes are enormous. Chief executive John Chen said BlackBerry will need to sell at least five million handsets in a year at an average selling price of US$240 for the division to break even.

    In fiscal 2011, the company sold 52.3 million phones and generated almost US$16 billion in handset sales. Last fiscal year, it sold just 13.7 million and amassed total revenues of just US$3.8 billion, US$1.5 billion of that in devices.

    Software sales will get an inorganic boost from recent acquisitions, Li added, as BlackBerrys efforts to monetize its latest enterprise management solution continue to face pricing pressures in the market.

    In 2015, shares of BlackBerry have fallen close to 20 per cent in Toronto and 30.4 per cent in New York.
    12-10-15 09:01 AM
  2. Dunt Dunt Dunt's Avatar
    Sorry but I don't think they sold 13.7 million devices in the 2015 Fiscal year..... It was more like 8.5 Million.

    900K units this quarter..... clearly he doesn't know how or when BlackBerry counts sales.

    Nor is there any "real" indication of how sales are going when it comes to numbers. They are selling out in many places, but inventories have been strangely small. Either BlackBerry just can't afford to make them quickly enough, or they are purposely keeping the inventory channels very close to the sales rates. But with only a few markets available and the timing of the launch.... it will be next quarter before we get a clear idea of how sales are really going.
    12-10-15 09:19 AM
  3. DenverRalphy's Avatar
    Sorry but I don't think they sold 13.7 million devices in the 2015 Fiscal year..... It was more like 8.5 Million.
    According to https://www.blackberrycentral.com/ne...l-2015-review/ it was 7mil.

    There was a big discussion about hit on these forums at the time... http://forums.crackberry.com/general...y2015-1009750/
    Dunt Dunt Dunt and scmcc16 like this.
    12-10-15 11:06 AM

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