1. itsyaboy's Avatar
    Hello BBM fans! It has been a couple of months since we announced the strategic alliance between Emtek and BlackBerry. We are still busy with the transition, but all is going well, and were very excited about what the future holds for BBM.

    Some recent news coverage about the licensing agreement has inspired me to respond to set the record straight. Specifically, I want to clarify two misunderstandings.

    Long-term partnership

    First, there has been some confusion about the terms of the deal, which has been reported to be worth US$207.5 million over six years. This has given the impression that this partnership will end after six years, which is not the case.

    Let me assure you that Emtek and BlackBerry have engaged in a long-term partnership. Both companies see significant opportunity to grow the consumer BBM business not just in Indonesia, but also globally. Emtek is excited to invest in the research and development required to bring more content and services to BBM, making it the most useful app on your smartphone. Notably, we just launched no-fee pulsa airtime top-up, vouchers and other payment capabilities via BBM Checkout, and are partnering with NEOWIZ GAMES Corp. to bring you the new BBM Game Center.

    We have formed a new company, a subsidiary of Emteks digital content arm KMK Online to operate as BBM. We have established an office in the Toronto area so that we can work closely with BlackBerry. We have teams operating from Waterloo, Mississauga, and Ottawa in Canada, as well as Singapore, Jakarta, UAE, UK and South Africa. The fact that we are hiring in various locations so we can improve BBM faster is further proof of our commitment to making that happen. We certainly do not plan to walk away after just a few years.

    BBM ownership

    Second, some media outlets reported that BBM is 100% owned by Indonesia. While its true that Emtek has licensed the BBM software and intellectual property (IP), and will operate the platform globally and develop it for the consumer market, BlackBerry will continue to advance the platform for enterprise with BBM Protected.

    We are energized by this long-term partnership. BBM is the most popular messaging application in Indonesia. Now we have the chance to build it up as a mobile platform that will empower e-commerce and other businesses. Many small businesses in Indonesia use BBM to keep in touch with their customers. Once we add payment capabilities, the sky is the limit. BBM will become an even more useful tool for offline merchants like restaurants and hospitals, allowing them to handle appointments, reservations, payments and a lot of other things.

    Having BBM at the center of the mobile world makes a lot of sense. Our vision is to help consumers connect to each other and to merchants, but also to combine the data warehouse and simultaneously enhance the apps artificial intelligence (AI) capability to better serve content to BBM users. This is about creating a mobile ecosystem. That wont happen overnight, which is why were committed for the long term.
    source: https://blog.bbm.com/2016/10/25/emte...th-blackberry/
    10-25-16 10:04 AM
  2. zocster's Avatar
    Is it good, bad?
    10-25-16 10:08 AM
  3. Dunt Dunt Dunt's Avatar
    While it’s true that Emtek has licensed the BBM software and intellectual property (IP), and will operate the platform globally and develop it for the consumer market, BlackBerry will continue to advance the platform for enterprise with BBM Protected.
    That kinda made it sound like it's not just a deal for BBM in Indonesia only....

    Not that I have much hope for their being much BBM usage in six years. But that might explain why they chose not to make BBM listed as part of HUB+
    10-25-16 10:09 AM
  4. itsyaboy's Avatar
    Is it good, bad?
    To be honest, I don't know what to think of it.. yet. I think consumer BBM can grow in many different ways and if BlackBerry feels it is unable to do so, looking for a partner who is willing to actually invest in it might be wise. I mean those new features (like BBM checkout) could really be used globally, with local partners. It depends on what vision people have regarding the development of BBM. Is it primarily a communication tool? Should it be more? Some people may not want additional features, such as buying products straight from a BBM Channel. Others might find it interesting. I think BBM should be developed globally in larger concepts and then have local variations. Is Emtek the right partner? I have no clue.

    That kinda made it sound like it's not just a deal for BBM in Indonesia only....

    Not that I have much hope for their being much BBM usage in six years. But that might explain why they chose not to make BBM listed as part of HUB+
    Six years is a long time...
    10-25-16 10:38 AM
  5. blackberrybrad's Avatar
    That kinda made it sound like it's not just a deal for BBM in Indonesia only....

    Not that I have much hope for their being much BBM usage in six years. But that might explain why they chose not to make BBM listed as part of HUB+
    Why would it be a part of HUB+ include BBM? It was already a pre-existing stand alone product.

    Posted via CB10
    10-25-16 06:32 PM
  6. blackberrybrad's Avatar
    I think BBM should be developed globally in larger concepts and then have local variations.
    Why develop globally? Many products are customized based on the behavior of local consumers and regulations.

    In Indonesia BBM is used much differently than here in Canada. Therefore why would they offer the same product? It doesn't make a good business case.

    Posted via CB10
    10-25-16 06:37 PM

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