1. Omnitech's Avatar
    Korea's messaging apps go on offensive in text-happy Indonesia - DAWN.COM

    Quote:


    "South Korea's pioneering mobile messaging apps have taken their oversized emoticons to Indonesia, intent on breaking the dominance of BlackBerry Ltd's BBM messaging service in one of the world's most active social media markets.

    Kakao Corp has hired pop stars and Naver Corp unit Line Corp has partnered Samsung Electronics in a country whose capital Jakarta boasts the most users of Twitter Inc's microblog by city, according to researcher McKinsey & Company.

    BBM has long been Indonesia's most popular messaging app, with Facebook Inc's $19 billion buyout target WhatsApp in pursuit. But KakaoTalk and Line have connected with younger users by also offering voice calls, games, shopping, merchandise and stickers, or message-conveying cartoons.


    03-16-14 06:58 AM
  2. Omnitech's Avatar
    I hope BlackBerry has a new version of BBM available at Z3 launch time that includes the features we've seen in the beta - stickers, larger attachments, etc - to try to hold their place there. It's not going to be easy...
    03-16-14 07:01 AM
  3. koolrosh's Avatar
    It's not gonna be easy for BBM to keep their lead. When these companies launch in countries they do so with a big marketing push. I've seen it when I was on vacation in India, you actually had TV ads for Line and WeChat.

    Play Starcraft? Join our Channel: C001242DE
    milo53 likes this.
    03-16-14 10:47 PM
  4. Omnitech's Avatar
    The one good thing is that advertising in those markets should be way cheaper than somewhere like the USA.

    We shall see..
    03-16-14 11:00 PM
  5. koolrosh's Avatar
    The one good thing is that advertising in those markets should be way cheaper than somewhere like the USA.

    We shall see..
    Ya but BBM is not the one advertising in those markets. I have never seen a BBM Ad, but the competitors have many ads.

    Play Starcraft? Join our Channel: C001242DE
    03-17-14 09:06 AM
  6. Omnitech's Avatar
    Ya but BBM is not the one advertising in those markets. I have never seen a BBM Ad, but the competitors have many ads.

    Well that would be a problem then.

    If they were smart (in my personal opinion), they would roll a new BBM version with stickers etc, and start running ads for both the Z3 and the new BBM when the Z3 hits the stores in April.
    03-17-14 05:17 PM
  7. z10baby's Avatar
    Indonesians are not like the rest the world they are perfectly fine with carrying more than one device and having multiple messengers.. that being said bbm is dominate by a large margin, I would say 95% of time I look at someone's smartphone screen here they are on bbm, and 5% of the time they are on PATH.

    Posted via CB10
    03-18-14 10:55 PM
  8. milo53's Avatar
    It's not gonna be easy for BBM to keep their lead. When these companies launch in countries they do so with a big marketing push. I've seen it when I was on vacation in India, you actually had TV ads for Line and WeChat.

    Play Starcraft? Join our Channel: C001242DE
    Yes, true! It's all about marketing.
    03-19-14 02:20 PM
  9. Bbnivende's Avatar
    Indonesians are not like the rest the world they are perfectly fine with carrying more than one device and having multiple messengers.. that being said bbm is dominate by a large margin, I would say 95% of time I look at someone's smartphone screen here they are on bbm, and 5% of the time they are on PATH.

    Posted via CB10
    The news reports for the Z3 seem to very positive from Nigeria, Indonesia and India. Hope so.

    Sent from my Nexus 7 using CB Forums mobile app
    03-20-14 12:47 AM
  10. Omnitech's Avatar
    The news reports for the Z3 seem to very positive from Nigeria, Indonesia and India. Hope so.
    Which news reports? Link?
    03-20-14 03:57 AM
  11. ramaputra's Avatar
    BBM for android is not quite smooth for low end android device, thats why many potential users can't leave WA or line for BBM. Make bbm lite version with stickers the story will change.

    Posted via CB10
    03-20-14 07:52 AM
  12. Bbnivende's Avatar
    03-20-14 11:03 AM
  13. Omnitech's Avatar
    03-20-14 03:05 PM

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