1. Homo Erectus's Avatar
    BlackBerry has published an open letter to the masses informing the world that they are OK. While the company is creeping towards a sale, or possibly a break into several parts, BlackBerry wrote a few key items that will set the record straight on a few things.

    The company acknowledged that these are challenging times and that the millions of users can continue to count on BlackBerry for great technology, specifically noting that many people in the Government and various businesses simply cannot compromise on security choose and trust BlackBerry. In addition, BlackBerry focussed on communicating BYOD and their Best in class mobile social network with BBM and declared that over 6 million people have registered to be informed of when BBM for Android and iOS will be available.

    Finally, Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. Thats OK You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us.

    BlackBerry has had interest from many organizations about acquiring its assets, but to-date only Fairfax Financial has submitted an offer which is $4.7 billion and expected to close on November 4th.

    Certainly an interesting letter by the Waterloo-based to communicate, especially on a Canadian holiday. Weve posted it below

    --------------------------------------------------------------------------------

    --------------------------------------------------------------------------------


    We have one important message for you

    BlackBerry
    To our valued customers, partners and fans,

    Youve no doubt seen the headlines about BlackBerry. Youre probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day.

    We have one important message for you:

    You can continue to count on BlackBerry.

    How do we know? We have substantial cash on hand and a balance sheet that is debt free.

    We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization.

    These are no doubt challenging times for us and we dont underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry.

    One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the worlds business professional.

    And speaking of those dramatic headlines, its important that we set the record straight on a few things.

    Best in class productivity tool.

    We have completely revamped our device portfolio this year with the launch of BlackBerry 10. We have four BlackBerry 10 devices two all touch and two hybrid (touch and QWERTY) and all are running the third update of our new platform. If what you care about most is getting things done taking care of your business we have the best range of devices for you. And we continue to offer the best mobile typing experience no ifs, ands or buts about it.

    Best in class security.

    Governments all over the world, global corporations and businesses that simply cannot compromise on security choose and trust BlackBerry. Security is our heritage, and the industry recognizes that BlackBerry is the most secure when it comes to the device, server and, of course, our global data network. Have no doubt that you can continue to trust us to keep your communication safe and private.

    Best in class enterprise mobility management.

    We changed with the market, embracing BYOD because we understand that as iOS and Android devices become common in the workplace, businesses still need to manage all of these different platforms seamlessly and securely.

    This is not a trivial task. While there are a number of startup companies that make bold claims, BlackBerry has more software engineers and the most resources dedicated to developing the most innovative solutions to address this complex challenge.

    And our customers know it. Over the past quarter, our BlackBerry Enterprise Service 10 server base grew from 19,000 to more than 25,000. Corporate clients are committed to deploying and testing the latest enterprise technology from BlackBerry. We are committed to evolving with our customers. That will never change.

    Best in class mobile social network.

    We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone.

    There are already around six million customers pre-registered to be notified of our roll out. This number is growing every day, and speaks to the tremendous opportunity we have to expand BBM beyond BlackBerry smartphones to make it the worlds largest mobile social network.

    Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. Thats OK. You have always known that BlackBerry is different, that BlackBerry can set you apart. Countless world-changing decisions have been finalized, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade.

    We believe in BlackBerry our people, our technology and our ability to adapt. More importantly, we believe in you. We focus every day on what it takes to make sure that you can take care of business.

    You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us.

    Sincerely,
    The BlackBerry Team
    10-14-13 08:19 PM
  2. Homo Erectus's Avatar
    Point out to me where it addresses consumers in this letter.
    10-14-13 08:20 PM
  3. Homo Erectus's Avatar
    Put out a letter to tell everyone we screwed over for so long ( and the Plabook fiasco) that we are listening and we are on track to greatness !!
    10-14-13 08:21 PM
  4. Sith_Apprentice's Avatar
    10-14-13 08:21 PM

Similar Threads

  1. Where can I buy this awesome case (Europe preferred)
    By Michael Romano in forum BlackBerry Z10
    Replies: 7
    Last Post: 10-16-13, 09:34 PM
  2. To Valued Our Customers... PARODY
    By mikeycollins13 in forum BBRY
    Replies: 12
    Last Post: 10-15-13, 06:18 PM
  3. BlackBerry Z30 review - CNET
    By nabil114 in forum General BlackBerry Discussion
    Replies: 17
    Last Post: 10-15-13, 05:40 AM
  4. Z10 $329.99 free shipping on ATT
    By curvezzz in forum BlackBerry Z10
    Replies: 31
    Last Post: 10-15-13, 02:57 AM
  5. Any news on Q10 Porsche Design?
    By Onlinefire in forum BlackBerry Q10
    Replies: 1
    Last Post: 10-14-13, 07:36 PM
LINK TO POST COPIED TO CLIPBOARD