1. 40blind40's Avatar
    BlackBerry Reveals Acquisition Before Attempt to Sell - Bloomberg

    Never heard of this company anyone know, if this company is profitable?

    http://www.scroon.com/
    A little info
    Last edited by 40blind40; 11-21-13 at 01:04 PM.
    11-21-13 12:46 PM
  2. howarmat's Avatar
    never heard of them either, no clue on what if anything will come of it
    11-21-13 12:49 PM
  3. hannibalmoot's Avatar
    Hmm, interesting. Could actually be a good fit for their enterprise ambitions. Here's the company's own description summary:

    SCROON IS A LEADING PROVIDER OF ENTREPRISE-CLASS SOLUTIONS TO SCALE COMMUNITY MANAGEMENT AND SOCIAL CRM.

    Seems kind've like a more advanced HootSuite.
    11-21-13 01:21 PM
  4. bhrgvr's Avatar
    Yeah... just read it on N4BB... hope it fits in BlackBerry plans for itself

    Posted via CB10
    11-21-13 01:23 PM
  5. wojciechp's Avatar
    Social CRM can be used for customer communities mgmt

    Posted via CB10
    11-21-13 01:29 PM
  6. wojciechp's Avatar
    Applications in marketing customer service and sales. Don't want to sound too sarcastic but it relates to their current position (i.e lack there of)

    Posted via CB10
    11-21-13 01:31 PM
  7. KenFletch's Avatar
    Integrate into BES as part of a business suite .... Selling services to Enterprise is where the $$$ are
    11-21-13 01:32 PM
  8. m1kr0's Avatar
    Any chance this is a possible start to monetize BBM and channels?
    11-21-13 01:38 PM
  9. wojciechp's Avatar
    Agreed, checkout a good article on this by googling Social CRM - opportunities and challenges for enterprise. I wish I could post a link here but no past capability in CB app.... why? I could use a tinyurl.com to create a small link but yet no capability built in to this mobile app. Time to do some maker updates....

    Posted via CB10
    11-21-13 01:42 PM
  10. ray689's Avatar
    Agreed, checkout a good article on this by googling Social CRM - opportunities and challenges for enterprise. I wish I could post a link here but no past capability in CB app.... why? I could use a tinyurl.com to create a small link but yet no capability built in to this mobile app. Time to do some maker updates....

    Posted via CB10
    There is the ability to paste a link.

    Posted via CB10
    11-21-13 01:46 PM
  11. lobsterclaw's Avatar
    Fascinating!
    11-21-13 01:49 PM
  12. hrim5493's Avatar
    Ah i really hope they dont charge users for BBM
    11-21-13 02:01 PM
  13. anon1727506's Avatar
    The guy that was ScrOON's Business Development Director is now a Internatioal Sales Manager - BBM Channels. So it sounds like the people with ScrOON had the experience and know how to bring advertisers to BBM Channels. Might have been eaier to buy them, than to hire them.

    ScrOOn provides social media solutions and marketing insights to engage consumers across multiple social networks and brand's web & mobile sites. ScrOOn works with advertisers, agencies and brands on a global basis, clients includes Orange, Nespresso, L'Oreal Garnier, Peugeot, Carrefour, Nissan...

    ScrOOn was successfully sold to BlackBerry in May 2013 to leverage the ScrOOn technology and teams and accelerate the development of the BBM (BlackBerry Messenger) social strategy for consumers and brands.
    Manuel LOPEZ | LinkedIn
    m1kr0 and howarmat like this.
    11-21-13 02:12 PM
  14. mondi_00021's Avatar
    exciting!!!
    11-21-13 02:40 PM
  15. milo53's Avatar
    BB probably included them in the 4500, wouldn't that be something.
    11-21-13 09:04 PM
  16. anon1727506's Avatar
    BB probably included them in the 4500, wouldn't that be something.
    Wouldn't be surprised the way they are always shooting themselves in the foot....

    But I think Services like BBM and Channels is the future for BlackBerry, so ScrOON and it's key people are most likely safe for now. Building Hardware... that is pretty much a dead end, even if they stay in hardware they can farm it out to Asia cheaper then building in house... that would get rid of a lot of people.
    11-22-13 08:52 AM

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