1. zee_shah's Avatar
    Nov 26, 2013

    WATERLOO, ON BBM will soon come preinstalled on a variety of Android-based smartphones from leading OEMs across Africa, India, Indonesia, Latin America and the Middle East. Beginning next month, Android smartphones from Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will include BBM preinstalled. In addition, BlackBerry (NASDAQ: BBRY; TSX: BB) confirmed that BBM will also continue to be available as a free download from Android app stores, including Google Play.

    It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing, said Andrew Bocking, Executive Vice President for BBM at BlackBerry. Were thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM preinstalled.

    Mobile messaging is a top priority for Indonesian mobile users and BBM has long been the premium messaging brand. Mobile users want their conversations to be immediate, private and reliable, which makes BBM a great fit for our devices, said Janto Djojo, Chief Marketing Officer at EVERCOSS. BBM is incredibly popular in Indonesia and since its availability on Android, its become the must have messaging app for our customers. We are therefore thrilled to be working with the BBM team at BlackBerry to preinstall BBM on our devices, making it easier than ever for our customers to get connected to BBM contacts and start chatting.

    BBM is extremely popular in Africa and we know our customers will appreciate the ability to quickly access BBM on their TECNO devices and start connecting with friends and family. BBM is now a central component of our Android-based smartphone platform offering, said Jason Liu, Marketing Director of TECNO GROUP. We are pleased to announce that were working with the BBM team at BlackBerry to install BBM on the Android smartphones we bring to market.

    At Micromax, we have built a strong mobile ecosystem for our users, which builds a strong connection with the brand by democratizing technology for masses in India. Offering BBM, one of the most popular mobile messaging services, preloaded on our smartphones is another great example of how Micromax has built a bouquet of services for our customers to connect and communicate seamlessly, said Rahul Sharma Co-Founder Micromax. We have now preloaded BBM on the new Canvas Turbo and the initial response from our consumers has been overwhelmingly positive. BBM will now be preloaded in the entire future range of Canvas phones.

    BBM gives customers privacy, control and immediacy as they chat with their contacts either one-to-one, in multiple chats or as part of a BBM Group. BBMs Delivered and Read statuses, as well as message-in-progress notices, keep people engaged and active in their conversations.

    BBM lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents.

    Every BBM user has a unique PIN tied to their BlackBerry ID that helps maintains their privacy. Users never have to give out their phone number or email address to begin chatting with a new or casual contact.

    The BBM experience will continue to evolve for Android and iPhone users in the coming months, with updates that will include support for BBM Channels, a new service that will connect BBM users to communities of shared interests in a very engaging and intimate manner, as well as support for BBM Voice calling and BBM Video calling.
    While the OEMs names may be unfimiliar to most, including myself, I know that Micromax is one of the leading underdog success stories from India. This may not be ground breaking but it sure does reflect that BBRY is intent on expanding the BBM userbase and not just relying on the download count from app stores.

    Other than that, anxiously waiting for the last line to be delivered. I've got a Z10 and feel a bit lonely as most of my relatives who I chat with have either Viber, Skype or Line or some other app. BBM with video and voice will throw these all out for me.
    dusdal likes this.
    11-27-13 02:56 AM
  2. qbnkelt's Avatar
    It's an interesting strategy.

    Some have been thinking that BlackBerry is moving towards a services oriented company. This would seem as if that would support such a move.

    I can't wait to December 20. We should get some ideas about upcoming strategies.
    11-27-13 05:43 AM
  3. tlegend2012's Avatar
    They better start marketing!!
    11-27-13 05:46 AM
  4. Tre Lawrence's Avatar
    It's an interesting strategy.

    Some have been thinking that BlackBerry is moving towards a services oriented company. This would seem as if that would support such a move.

    I can't wait to December 20. We should get some ideas about upcoming strategies.
    I tend to agree.

    Even though the OEMs may not be household names for us, BBRY is being proactive.
    11-27-13 05:53 AM
  5. trsbbs's Avatar
    How can they even say the word "leading".

    Way off base....

    Verizon Z10 10.2.1.1055
    11-27-13 10:10 AM
  6. birdman_38's Avatar
    I can't wait to December 20. We should get some ideas about upcoming strategies.
    That changes with every report though. Remember last report when Thor said they would repackage the Z10? Not a word about it since then.
    11-27-13 11:11 AM
  7. ElGusta's Avatar
    ding ding ding a ling, time to chalk up another sales order on the ol' chalk board
    11-27-13 06:28 PM
  8. Q100's Avatar
    That changes with every report though. Remember last report when Thor said they would repackage the Z10? Not a word about it since then.
    Really P9982 ???
    11-27-13 07:49 PM

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