1. espresso1967's Avatar
    As I was looking around at adage website for superbowl commercial by rim, which I did contact them to see if they have anything for us. While doing so I came accross this information and thought I share it with the good folks on here.

    This is als a snippet of another article on the web site, not part of the article below but good info on how much money they are spending on exposure:

    According to Kantar Media, RIM spent $183 million on U.S. media for the first nine months of 2010 -- a big jump over the $111 million it spent for all of 2009.

    BlackBerry Moves Global Ad Creative to 72andSunny, BBDO - Global News - Advertising Age

    Smartphone Maker's Review of $200 Million-Plus Account Didn't Include Former Agency Leo Burnett
    Posted by Laurel Wentz on 01.20.11 @ 11:40 AM

    NEW YORK (AdAge.com) -- BlackBerry parent Research in Motion named 72andSunny and BBDO Worldwide to handle the brand's worldwide creative account after a review. Omnicom Group's London-based AMV BBDO, working with other BBDO offices, will be the lead agency for all markets outside the U.S.

    72and Sunny, which was acquired by MDC in December 2010 and is based in Los Angeles, has worked with RIM on other projects recently and will take responsibility for North America. The U.S. business alone is worth about $200 million.

    RIM parted company with Publicis Groupe's Leo Burnett in November 2010 and the smartphone maker reached out to other creative agencies, including Leo Burnett's Publicis sibling, Fallon. The loss is a blow to Leo Burnett, although the agency said at the time that it is growing its relationship with client Samsung.

    The review did not include media, which remains at Starcom.

    Blackberry still leads in U.S. smartphone market share, but Apple's iPhone and Google's Android are both gaining ground. Most of the growth for BlackBerry devices now comes from outside the U.S., and the smartphone has a 15% global market share, ahead of Apple and Samsung Electronics, which uses Google's Android technology.

    In addition to increased competition, BlackBerry faces security concerns by some governments over the smartphone's secure email. Last year, a number of countries including India, the United Arab Emirates and Saudi Arabia threatened to ban BlackBerry services.

    In December, RIM reported a 40% increase in sales for the third quarter to 14.2 million BlackBerry smartphones.
    Last edited by espresso1967; 01-29-11 at 10:01 PM.
    01-29-11 09:56 PM
  2. Rootbrian's Avatar
    Sounds good to me. RIM's doing well.

    Posted from my CrackBerry at wapforums.crackberry.com
    01-30-11 05:31 AM
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