1. jimmyt1's Avatar
    BlackBerry disputes Kantar market share research for GB | Mobile News Online

    BlackBerry disputes Kantar market share research for GB
    Written by: Paul Withers

    Manufacturer says it has 11.9 per cent of the UK market as opposed to 5.1 per cent stated by Kantar for the three months until the end of February

    BlackBerry has questioned market share research provided by Kantar Worldpanel ComTech that claimed the manufacturers market share in Great Britain had fallen to 5.1 per cent in the four weeks to the end of February.

    The data showed that BlackBerrys share of the OS market had fallen from 5.8 per cent for the previous three month period to the end of January, and from 16.8 per cent a year ago.

    Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: The launch of the BlackBerry Z10 has not resulted in an immediate turn around for the Canadian company in Great Britain. Although the new model received great reviews, its going to take time for BlackBerry to see share gains. Consumers just dont have the same levels of pent up demand for the handset as they did for the iPhone 5.

    Over the past few years it has been BlackBerrys budget devices, like the Curve 8520 and 9320, which have been selling well and these attract a young, price sensitive consumer. The Z10 is a high-end handset with a price to match, so going after its existing base of consumers will require a significant trade up. The handset is likely to start selling in more serious numbers once the launch price falls, and BlackBerry 10 in general, when the range is padded out with a number of wallet-friendly mid-range offerings.

    However, BlackBerry said in a statement that official statistics showed that its market share was more than double the figure claimed by Kantar.

    Kantar Worldpanels statistics are based on survey research as opposed to actual sales figures. According to sales data from GfK for the December-February period inclusive, BlackBerrys UK market share was 11.9 per cent. With one million BlackBerry 10 devices shipped globally in February alone, were confident of maintaining our position as the UKs third most popular smartphone and platform.

    Elsewhere in the Kantar data, Android continues to lead the market, with a 58.3 per cent share of the market, up from 56.2 per cent in the previous three month measure and 48.3 per cent the three months to the end of February 2012.

    However, Apple iOS share fell 1.6 per cent from the previous three month measure to 29 per cent. This was marginally up from the same three month period a year ago.

    Windows Phones share continued to rise, up half a percentage point from the previous measure to 6.7 per cent. A year ago, it had a three per cent share of the market.

    Samsung continues to lead the handset market in the UK with a share of 36.2 per cent, with Apple in second position with 29 per cent.

    HTC holds 9.1 per cent of the market and Nokia 5.6 per cent, which Kantar said is its Windows Phone 8 devices appealing to consumers. LGs share has grown four per cent year-on-year to 4.3 per cent, which Kantar said was almost solely driven by the Google branded Nexus 4.

    Sunnebo added: Over the past few months, there have been signs of a more competitive manufacturer dynamic. LGs share of the market has grown by four per cent year on year and HTCs share (9.1 per cent) is beginning to edge up again its refreshed HTC One X+ and HTC 8S are selling well, confirming its position as the third largest smartphone manufacturer in Great Britain.
    Kid Vibe, Zarpan and maxdaniels like this.
    04-03-13 11:33 AM
  2. cbvinh's Avatar
    “Kantar Worldpanel’s statistics are based on survey research as opposed to actual sales figures. According to sales data from GfK for the December-February period inclusive, BlackBerry’s UK market share was 11.9 per cent. With one million BlackBerry 10 devices shipped globally in February alone, we’re confident of maintaining our position as the UK’s third most popular smartphone and platform.”
    Wait... why do a survey when sales data is available? A survey would be a good estimator, but once there are sales reports, the surveys are kinda moot. It's like polling after the election has been certified to figure out which candidate won.
    04-03-13 12:18 PM
  3. desmo1984's Avatar
    Wait... why do a survey when sales data is available?
    I mostly lurk, but this latest round of anti-Blackberry reporting has pushed me over the edge.

    Why do a survey when sales data is available? That's a good question, but it might have something to do with wanting to put an anti-Blackberry spin on the data. I've seen this idiotic story repeated all over the place, "Windows gaining at Blackberry's expense", "Z10 fails to stem market share decline; big gains for Windows phones", rinse and repeat.

    I don't know what motivations lie behind Kantar's misrepresented data, but I'm glad RIM responded with such a clear disavowal.
    04-03-13 12:31 PM
  4. Zarpan's Avatar
    Wait... why do a survey when sales data is available? A survey would be a good estimator, but once there are sales reports, the surveys are kinda moot. It's like polling after the election has been certified to figure out which candidate won.
    From what I gather, GfK's data is for sale and they are usually very protective about the data. Probably have to get permission from them to release any numbers. Therefore, this data is usually only seen by companies in the smartphone industry and perhaps some retailers. The general public only gets occasional snippets.

    On the other hand, Kantar's information is free, and they try to promote and distribute it to build awareness for the company. Thus, it gets quoted in the media a lot and is what the public sees.

    Of course, being a sample, Kantar's information is less accurate that GfK's. I think Kantar samples 30,000 households for the US, not sure how much for the UK. GfK claimed to cover sales for 80% of the UK consumer market a couple years ago, not sure what it is now.

    Despite Kantar's information being less accurate, it is what the public sees, since it is probably the best regularly available free source of data for smartphone sales.
    jimmyt1 likes this.
    04-03-13 12:41 PM
  5. Sqoon's Avatar
    12% is a lot higher than most would have expected actually.

    Posted via CB10
    04-03-13 01:08 PM
  6. RubberChicken76's Avatar
    From what I gather, GfK's data is for sale and they are usually very protective about the data.
    It's because they sell it for big bucks.
    04-03-13 01:31 PM
  7. RubberChicken76's Avatar
    Maybe these could start by disputing this guy's story:

    BlackBerry Q4: Lives to die another day? | ZDNet


    "In total, the Z10 went on sale during the fourth quarter in about 25 countries on 650 carriers. Out of that, just 1 million BlackBerry Z10 devices were shipped. That alone is not an impressive figure. "

    According to the call, Z10 was on something like 40 carriers (not 650) and fewer at the end of February. But Zach invents data often about BlackBerry
    04-03-13 01:39 PM
  8. desmo1984's Avatar
    Maybe these could start by disputing this guy's story:

    BlackBerry Q4: Lives to die another day? | ZDNet

    "In total, the Z10 went on sale during the fourth quarter in about 25 countries on 650 carriers. Out of that, just 1 million BlackBerry Z10 devices were shipped. That alone is not an impressive figure. "
    That article also quotes Cannaccord approvingly:

    The U.K., with a BlackBerry population of about 8 million users at its peak, is understood to have had worse than expected sales, in spite of some major retailers reporting sellouts in their stores.

    According to Canaccord Genuity analyst Michael Walkley, in the week following the late January launch in the country, he cited a "limited initial supply" of the BlackBerry Z10, with in some cases as few as 15 devices per store on offer to the general public, which led to a perception sales were doing better than expected.
    Even if the numbers were accurate, which they aren't, talking about the number of carriers/countries through which the Z10 is available is a highly misleading means of evaluating its sales. Even if it was released in February, it wasn't available the whole month for most markets, and really only in the UK and Canada for any significant length of time. Any article that fails to point this out can be considered biased, in my opinion.

    And the irony of considering 1 million a disappointing number is rich, when they quote in the same piece an analyst from Cannacord, who expected a far smaller number.
    maxdaniels likes this.
    04-03-13 02:01 PM
  9. NaijaBerry's Avatar
    Maybe these could start by disputing this guy's story:

    BlackBerry Q4: Lives to die another day? | ZDNet


    "In total, the Z10 went on sale during the fourth quarter in about 25 countries on 650 carriers. Out of that, just 1 million BlackBerry Z10 devices were shipped. That alone is not an impressive figure. "

    According to the call, Z10 was on something like 40 carriers (not 650) and fewer at the end of February. But Zach invents data often about BlackBerry
    Its funny how RIM supposedly died since the PlayBook disaster and yet they managed to bring out the best mobile experience with BB10. I tried this Cheat on your iOS or Android device with this BlackBerry 10 OS tour out today on my GS3 and even though its a web trial, that OS is still second to none. But clearly it will take much more than a great phone to make very serious changes in the global market and especially the much coveted North American market. There needs to be some very strategic PR campaigns launched to educate people about the new BBRY. Somehow BBRY's have left a bad taste in the mouths of many consumers in North America, the general feelings towards BBRY borders on hatred. The name alone puts many people off such that they're not even willing to try this new amazing OS, its a BlackBerry!!

    The damage done by such articles as the one above is done a little a day, chipping away at the integrity of of BBRY and their products. BBRY, North America needs solid PR strategies, PR is much more believable than adverts, and the thing is BB10 can sell itself!
    04-03-13 02:16 PM
  10. skibnik's Avatar
    Who has an interest in bad mouthing blackberry? Pick any of the short sellers out there who are losing money from BlackBerry's better than expected Q4 results.

    Posted via CB10
    04-03-13 02:57 PM
  11. BaconMunch's Avatar
    This is a huge discrepancy and the Kantar numbers are widely reported as a source.
    04-03-13 03:00 PM
  12. richardat's Avatar
    First, Gfk is just another marketing research firm. A smaller one than Kantar. If it has sales figures, that's fine, they need to be released - these opague references aren't helpful at all, and are unverifiable.

    Second, a common pattern for RIM has been for them to dispute results from large firms like Nielson, Kantar/Comscore, and Gartner, with vague references to Gfk, who's numbers seem to regularly favor RIM greatly. Certainly, in some of these past disputes, history has shown the other firms to be closer to correct.

    One should keep all of this in mind, if one wants to evaluate the information as thoroughly as possible.
    Last edited by richardat; 04-03-13 at 05:43 PM.
    04-03-13 05:28 PM
  13. richardat's Avatar
    Gfk:
    BlackBerry claims it's UK's top smartphone once more; we check the numbers | Technology | guardian.co.uk

    aftermath:
    Apple tops the UK in smartphone sales | Technology | guardian.co.uk

    More:
    BlackBerry’s new sales figures are not apples with apples | Electricpig

    Another:
    BlackBerry anger over 'inaccurate' comScore - Business News - Business - The Independent

    The heady days of 2010 where iphone overtook BB, but RIM and gfk still trumpeted leadership in UK sales (and commenters said RIM was doing great):

    BBC News - Apple iPhone beats BlackBerry as smartphone sales soar
    BlackBerry trumps iPhone in UK 2010 smartphone sales | News | TechRadar
    04-03-13 05:57 PM

Similar Threads

  1. Replies: 56
    Last Post: 11-29-12, 03:43 PM
  2. Replies: 0
    Last Post: 11-28-12, 11:07 AM
  3. Blackberry and the market share.
    By mightymikek83 in forum General BlackBerry Discussion
    Replies: 2
    Last Post: 06-09-10, 04:38 PM
  4. Official Blackberry 8900 5.0 software update for UK?
    By adzyp in forum BlackBerry OS 5 & 4.x
    Replies: 0
    Last Post: 03-12-10, 12:36 PM
  5. Blackberry Eclipses WinMo Market Share
    By Crucial_Xtreme in forum News & Rumors
    Replies: 5
    Last Post: 09-17-08, 07:21 AM
LINK TO POST COPIED TO CLIPBOARD