09-29-13 10:18 PM
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  1. needforbbx's Avatar
    Just when you thought you understood:

    BlackBerry played down reports about it pulling out of the consumer market at the London launch event for its Z30 smartphone.

    "Reports have been misconstrued by the media and analysts. BlackBerry is not pulling out of the consumer market, Johnathan Young, senior director of retail and distribution at BlackBerry, told IT Pro.

    Around 80 per cent of our customers are consumers. The UK is a core market for BlackBerry and we've have had strong support from partners."

    The firm has made a strategic decision to streamline its portfolio, focusing on four core handsets running its BB10 operating system the Z10, Q10, Q5 and the flagship Z30, which will launch on 27 September and will initially be available exclusively at Selfridges.

    What the company is doing is making sure we keep a very strong focus on enterprise [and] very strong focus on prosumer," said Robert Bose, region MD for EMEA at BlackBerry.

    Although Bose remains optimistic that consumers will be attracted to the Z30, the current uncertainty surrounding BlackBerry could hinder sales of the device.

    Blackberrys set to be sold to a consortium headed up by Fairfax Financial Holdings, and the smartphone maker is not in a position to guarentee what will become of the handset business.

    Were going through a period of due diligence that extends to 4 November. You probably wont hear too much between now and November and once that happens well be able to talk more about it, Bose added.

    Despite Selfridges selling 10,000 units of the BB Q10 in a two-week period earlier this year, and BlackBerry selling 3.7 million smartphones in Q2, these numbers pale in comparison to Apple who sold nine million of its next generation iPhones in the opening three day period.

    Things look bleak for BlackBerry, which was worth $83bn in 2008 and is now valued at $4.7bn. Preliminary Q2 financials suggest the firm expected to post a loss of $995 million and it confirmed that 40 per cent of the global workforce will be laid off by May 2014.

    The financials are set to be released on 27 September, but an earnings conference call to discuss the results has been cancelled.



    BlackBerry denies consumer market exit reports | IT PRO
    09-27-13 10:02 AM
  2. playbookster's Avatar
    They didn't say they were leaving the consumer market, they said they were going to move to prosumer. Professional consumer. The public will have access to their devices but they won't be made on the same scale as they are today. BlackBerry is returning to where they began.

    Posted via CB10
    09-27-13 10:05 AM
  3. Elite1's Avatar
    That financial "reporting" at the end is pretty poor calibre:
    ... and is now valued at $4.7bn.
    Most valuations actually put BBRY as worth much more. $4.7B is the value of the offer on the table from Fairfax's group, not necessarily the actual value.

    Regardless, thanks for sharing. It was great to read those quotes of the BBRY manager in London.
    Superfly_FR and bungaboy like this.
    09-27-13 10:06 AM
  4. sexybabe88's Avatar
    they are just saying it so that they can move inventory instead of having to deal with another massive write off. just like how they declared that bb10 would be on the pb.

    either that or this company is seriously confused
    JeepBB, boi2012, imz and 3 others like this.
    09-27-13 10:09 AM
  5. FSeverino's Avatar
    That financial "reporting" at the end is pretty poor calibre:


    Most valuations actually put BBRY as worth much more. $4.7B is the value of the offer on the table from Fairfax's group, not necessarily the actual value.

    Regardless, thanks for sharing. It was great to read those quotes of the BBRY manager in London.
    I agree that most accounts put BlackBerry higher than that, but in reality you are only ad valuable as what people are willing to pay for you... for BlackBerry that is 4.7

    Posted via CB10
    09-27-13 10:10 AM
  6. cgk's Avatar
    Like WebOS before it, the people on the ground are likely as in the dark as anyone else.

    That the UK launch of the Z30 consisted of less than 30 journalists in a small room tells you everything you need to know.
    09-27-13 10:11 AM
  7. aniym's Avatar
    That financial "reporting" at the end is pretty poor calibre:
    Most valuations actually put BBRY as worth much more. $4.7B is the value of the offer on the table from Fairfax's group, not necessarily the actual value.

    Regardless, thanks for sharing. It was great to read those quotes of the BBRY manager in London.
    $4.7 billion is indeed the offer on the table. Unfortunately the current market cap is more than $0.5 billion less. BBRY isn't Motorola, there isn't going to be any bidding war over its patents. If a higher offer comes, I don't see it exceeding $10/share.
    09-27-13 10:16 AM
  8. CHIP72's Avatar
    They didn't say they were leaving the consumer market, they said they were going to move to prosumer. Professional consumer. The public will have access to their devices but they won't be made on the same scale as they are today. BlackBerry is returning to where they began.

    Posted via CB10
    I think "prosumer" is a code word for "we're going to pull out of the smartphone manufacturing business at the end of 2013 but we don't want to totally kill our pre-holiday 2013 sales by formally saying that".

    Incidentally, assuming Blackberry does continue to manufacture smartphones in 2014, exactly what niche are they going to fill that can't already be filled by the market leaders in the smartphone segment? What applications are developers going to create that those developers won't create for mobile operating systems with much larger market share?
    09-27-13 10:27 AM
  9. mikeo007's Avatar
    they are just saying it so that they can move inventory instead of having to deal with another massive write off. just like how they declared that bb10 would be on the pb.

    either that or this company is seriously confused
    People can't seem to grasp this concept. They've got a stockpile of these things. They're worth $0 if they're sitting in a warehouse, destined for a landfill. The majority of potential buyers would flee if BB stated "these are our last consumer devices, after that, we're out". If you're a company hooked up to life support, the last thing you're going to do is cut the cord...
    JeepBB, boi2012, Admorris and 4 others like this.
    09-27-13 10:30 AM
  10. Air Force One's Avatar
    I don't believe a damn thing they say anymore

    Sent from my Note 2 using the CB Forums app
    09-27-13 10:41 AM
  11. the_sleuth's Avatar
    A car salesman will say anything to get the car sold and off the lot. With the launch of Z30, BB sales and management will be looking to revise history with the above statements. Once the inventory of Z30s are sold then back to message of enterprise solutions and prosumer (whatever that means). BlackBerry biggest challenge will be BYOD tide and it's growing trend even in government and big companies.
    southlander and JeepBB like this.
    09-27-13 11:45 AM
  12. kbz1960's Avatar
    Someone get the company a shrink cause they need one.
    Air Force One and Rickroller like this.
    09-27-13 12:15 PM
  13. heymaggie's Avatar
    Well, since nobody knows who will own Blackberry in a couple months then it's pretty hard to claim that they are doing anything in the long run. TH, himself, could have stood up at the launch and said "I can assure you we are going to continue in the consumer market for many years to come" but since he doesn't know if he's going to be CEO in a few months then what is that worth?
    Air Force One and richardat like this.
    09-27-13 12:36 PM
  14. berklon's Avatar
    Translation: "We've got a f*ckload of BB10 phones sitting in inventory and we need you to buy them even if it means lying about our intentions".

    Less people will buy up their inventory if they thought they weren't going to be supported anymore, so Blackberry is telling them what they need to so they can get rid of them.

    This "prosumer" nonsense is bull. Doesn't matter how you define the end-user - we're still talking about handsets. Neither the enterprise or consumer markets are buying BB10 devices - so there's no targeting the "prosumer".

    Anyone who spends more than $99 off contract for a BB10 device needs to give their head a shake. In a few months the max anyone should spend is $49 off contract.

    Handsets and BB10 are dead..
    09-27-13 12:39 PM
  15. randall2580's Avatar
    I think "prosumer" is a code word for "we're going to pull out of the smartphone manufacturing business at the end of 2013 but we don't want to totally kill our pre-holiday 2013 sales by formally saying that".

    Incidentally, assuming Blackberry does continue to manufacture smartphones in 2014, exactly what niche are they going to fill that can't already be filled by the market leaders in the smartphone segment? What applications are developers going to create that those developers won't create for mobile operating systems with much larger market share?
    So then "prosumer" is the same as "yes, BB10 is coming to your PlayBook"?
    richardat likes this.
    09-27-13 12:41 PM
  16. njblackberry's Avatar
    The prosumers were the ones demanding BYOD so they could switch from the business owned BlackBerry to their personally owned not BlackBerrys. The first to flee.
    09-27-13 12:55 PM
  17. southlander's Avatar
    They didn't say they were leaving the consumer market, they said they were going to move to prosumer. Professional consumer. The public will have access to their devices but they won't be made on the same scale as they are today. BlackBerry is returning to where they began.

    Posted via CB10
    If that's the meaning then good luck to BlackBerry in pulling off that subtle a message and getting it to stick. Lol.

    Z10STL100-4/10.2.0.1443
    09-27-13 12:58 PM
  18. Bold_until_Hybrid_Comes's Avatar
    Not pulling out = ride out current lineup until EOL THEN leave (not long)
    09-27-13 01:03 PM
  19. CHIP72's Avatar
    So then "prosumer" is the same as "yes, BB10 is coming to your PlayBook"?
    I think the difference is Blackberry genuinely wanted to put BB10 on the Playbook but eventually found out they couldn't do it without significantly compromising performance. By contrast, with the "prosumer" comment, I think they already know they will wrap up their hardware manufacturing activities but they are trying to not undermine BB10 device sales.
    09-27-13 01:12 PM
  20. Tuco Ramirez's Avatar
    Incidentally, assuming Blackberry does continue to manufacture smartphones in 2014, exactly what niche are they going to fill that can't already be filled by the market leaders in the smartphone segment?
    By continuing to manufacture smartphones in 2014, Blackberry is ensuring future work for Accountants who specialize in massive write offs.
    mkskud likes this.
    09-27-13 01:29 PM
  21. dblcup's Avatar
    Here's an idea....how about actually TRYING to sell to the consumer market before giving in and refocusing on the prosumer! Idiots...

    Posted via CB10
    09-27-13 01:47 PM
  22. MultiPlatt's Avatar
    Good point made and they were very successful in the professional market. to me blackberry is still the top business phone out there.
    09-27-13 01:53 PM
  23. ankush77's Avatar
    they say something and do something else,every thing at this point of junction feels fishy???
    09-27-13 02:00 PM
  24. ankush77's Avatar
    prosumer! this is new idiotic word they have learned
    richardat likes this.
    09-27-13 02:01 PM
  25. danprown's Avatar
    we're exiting, not exiting, prosumers, customer, consumers, can't even get the story straight...
    09-27-13 02:08 PM
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