11-22-12 07:38 AM
27 12
  1. Skeevecr's Avatar
    As far as I can tell, it looks like RIM is doing something right when it comes to them showing off their new OS to any and all news organizations they can get to listen... I just hope there's going to be a lot more effective marketing as time goes on, seeing as there are lots of people who don't watch the news at all, anymore...
    I think at this point they are just laying the groundwork, start to move media perception in a positive direction with this round of interviews and at the same time remind people considering new devices prior to Xmas that there are other options, we'll probably see another round or two of interviews prior to Jan 30th with the advertising kicking into gear with the launch assuming the first devices will be in the shops a week or so after that. They have to be smart about how they spend they marketing budget so sending in Thor is a very effective way to start things out.
    11-22-12 06:23 AM
  2. momantm's Avatar
    was nice, but it looks like rim bought an infomercial spot. BNN has been known to do this in the past.

    BB10 ftw!

    Sent from my BlackBerry 9800 using Tapatalk
    11-22-12 07:38 AM
27 12

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