1. phonejunky's Avatar
    Will I Am says bbm is the only reason he is staying with

    http://usat.ly/wNJAHP




    ?
    03-12-12 11:32 AM
  2. RoseBud68's Avatar
    COOL.
    10 charat.
    As the frontman of the red-hot pop group The Black Eyed Peas, seven-time Grammy winner Will.i.am has used technology the computer is his instrument to create hit songs such as I Gotta Feeling and Boom Boom Pow.

    A side gig as director of creative innovation for chipmaker Intel is taking him on an Intel-sponsored Ultrabook Tour across the world, where he's playing concerts in 12 cities and collaborating with local musicians on 12 songs inspired by their homes. The tour, which has already played in Tokyo, Mexico City and Seoul, will end on 12/12/12.
    The singer/producer/DJ/composer, born as William James Adams, sends out updates about his tour and recording career on Twitter as @iamwill. We met up with Will.i.am at a recent trade show in Las Vegas, where we talked computers, collaborating on songs via e-mail, and why he won't give up his beloved BlackBerry.
    STORY: Comedian Jeff Dunham collects Macs and cars
    The intersection of computers, music
    "My instrument is the computer. When I make the beat, I write on the computer.
    "When you think about the music industry 10 years ago when you were making music, you made music in the studio and the song was heard on the radio. Now you make music on the computer, and the song is heard on the computer.
    "They play it in the clubs, via computers. You watch the DJ, he's playing music via the laptop, getting feedback from the people tweeting in the audience."
    His technology
    "Social connectivity and computers. We still use keyboards and guitar, but it all ends up in the computer. People forget that the music industry and television is just technology. They forget that we go up every year and receive a Grammy, and say, 'I want to thank my mom,' 'I'd like to thank my record company.' Nobody ever thanks the technology that created it all."
    Composing via e-mail
    He met his I Gotta Feeling collaborator, French DJ David Guetta, backstage at a concert. They traded e-mail addresses and talked about working together on a song. Guetta sent the beat to what became Feeling via the online cloud service Dropbox. Will.i.am downloaded it, listened, and thought it was "hypnotic." He composed the lyrics, and the song went on to sell 13 million copies and the video was viewed on YouTube more than 111 million times.
    Road gear
    Will.i.am travels with a non-branded Intel PowerBook the company gave him for quick compositions on plane flights, and a big 27-inch Apple iMac computer "maxed out" with 16 gigabytes of storage. "My last record was done in my hotel room on an iMac and Pro Tools (software)."
    Composing on the phone
    If the ultrabook isn't nearby, he'll reach for his BlackBerry phone when a melody or rhythm hits and sing it into the phone. "I'll e-mail it to myself, download it and put it on my system. Now I have the grid map for what I felt and build upon what inspired me." Before, "You couldn't do that. You had to remember what it was. Now I can capture it."
    Devotion to his BlackBerry
    It's his phone of choice, thanks to the BBM (BlackBerry Messenger) instant-message system. "It's the only thing that saves them. The R. (A notice that the message has been read.) It's the only reason I'm still rocking a BlackBerry, because of that BBM."
    Michelle Haag likes this.
    03-12-12 01:35 PM
  3. m23haz's Avatar
    I posted a thread saying that RIM needs to do more with celebrities like him who still use Blackberry. There are a ton of celebrities that still do and they should exploit it and use these people to get that "cool" factor back. Give them all BB10 phones to try out and create some buzz again.
    03-12-12 05:20 PM
  4. phonejunky's Avatar
    I posted a thread saying that RIM needs to do more with celebrities like him who still use Blackberry. There are a ton of celebrities that still do and they should exploit it and use these people to get that "cool" factor back. Give them all BB10 phones to try out and create some buzz again.
    They already do that. They do a lot of that publicity at their release parties where they have celebs come and brag about RIM. They also have the BBM Challenges hosted by celebrities as well. They also sponsored the Black Eye'd Peas and another famous groups concert tours. Drake the rapper is also one of their famous partners. RIM is all about celebs, consumers just aren't buying into the hype anymore.


    ?
    Last edited by CrackberryBrandon; 03-12-12 at 05:32 PM.
    03-12-12 05:30 PM
  5. chuckkdaduck's Avatar
    Does he know there's an R on imessage aswell??? Haha no tollin just playin
    03-12-12 05:57 PM
  6. drummer_god's Avatar
    This is the first I've heard of these celebrity users. RIM does not do a good job letting people know about these A-listers using blackberry.
    03-12-12 06:07 PM
  7. anthogag's Avatar
    It's nice to see celebrities sticking-up for BlackBerry. I personally don't see it in everyday media.

    I think it does influence people in subtle ways because it shows successful people choosing it, using it
    03-12-12 07:17 PM
  8. _MissV_'s Avatar
    I've seen celebs spotted with their BlackBerry, but it's rare they are vocal about it, at least mainstream wise.
    03-12-12 07:52 PM
  9. Dapper37's Avatar
    I've seen celebs spotted with their BlackBerry, but it's rare they are vocal about it, at least mainstream wise.
    It's OK to do, but not to upset your American audience with the fact.
    03-12-12 10:23 PM
  10. Senor Wright's Avatar
    Gotta love Blackberry!
    05-21-12 10:23 PM
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