Plan on using it 95% in my car, in mixed city and highway driving, only about once a week or maybe less. Sound quality on both ends is the top priority. Also very important is comfort. The old style ones with the foam donut over the speaker hurt my ear, they never fit. The Jabra silicone things have worked well for me, and the little tubes that go into the ear have also been comfortable.
Talk time duration, case, and desktop stand not so important. I could care less about appearance.