In your opinion, should blackberry focus on android and forget bb10 ?
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If after a year, the device business stopped the decline in sales, and rebounded with, say 4.1 million BlackBerry Android devices sold, I would imagine they would be very happy with that.Last edited by conite; 02-17-16 at 10:02 AM.
02-17-16 09:50 AMLike 0 - I am close to dumping the Private and going back to the leap... I just don't need snapchat, periscope etc.. I find Blend more useful than having a giant app catalog, but that is my user case of course.
I see value in having BB10 available in a care and basic maintenance as long a there are a customer base to serve that can keep it in the black.
Posted via CB1002-17-16 09:56 AMLike 0 - As a business professional or corporation,would you trust or throw your hat in with a company that has transitioned through 3 Operating Systems in less than a decade. Let alone, would abandoned their own platform in support of the competition. To many, that would exhibit a lack of commitment to your products and your customers.
And what guarantee would you have that same company wouldn't one day abandon your investment as well, when history shows that to be their practice.
A company's reputation is as much as an asset as the products they sell.
Posted via CB1002-17-16 12:55 PMLike 0 - In my opinion:
No. At least not for the time being. I believe they should keep BB10 on their roadmap through 2017. I think they should also stick with, and improve upon, Android to the point of total fragmentation. In fact, I believe this is what they are ultimately going to do once they have established a solid footprint as an Android vendor. My opinion is also that as they move more and more of BB10 (and perhaps BBOS) into Android on BlackBerry, when they get more apps that rely on BlackBerry Services, when they improve upon the Hub to the point where it may completely replace Notifications (seriously, why else would they have brought the Hub to Android? Familiarity? I don't think so. The Hub was one of the three defining features of BB10 -Peak and Flow the other two- the fact that the brought it to the Priv is an indication that they want users to have more of a BlackBerry experience on Android than anything) then we will finally see BlackBerry's true intent with Android on BlackBerry; making it their own. This will be their BB11.
The problem is that Android has already happened, the game has now forever been changed. A year ago such a conversation would have been totally different (any talk of Android would have been aggressively attacked then dismissed. Funny how quickly things can change). No matter what, it is now a reality. I don't like it much, but now that it has happened I feel that Android is now their best move. Ironically, in the past most would have argued for a continuance of BB10 yet with an improved ART to v6.0. We wanted the Android apps but not the Android OS.
Have you seen any BlackBerry commercials on YouTube for BB10 and the Priv? They are all geared towards the professional and not the average joe consumer. Work wide, work connected, stay on top of your [business] game; that sort of stuff.
The U.S. has always been one of BlackBerry's/RIMs smallest markets. Kind of interesting that Google, Apple, and MS are all U.S. companies.
The sales folks here are all geared towards the iPhone and Galaxy devices and the T-Mobile stores I have been to have the shiny new Priv mixed in with last years devices and some stores don't even have demo units and/or devices in stock they could sell you even if you did want to buy one.
Anyways, at my local AT&T store they got the Priv in a back corner right next to the iPhone 6S Plus and Lumia 950 XL. It seems to be more of a phablet thing...
Chen wants android to fail too, so its tenure in Android will be short lived.
The only hope for a BlackBerry fan to have hardware for any OS at all is if Chen is sent packing. But it looks like Chen has free reign to play his fiddle while Waterloo burns.
Z30STA100-5 / 10.3.2.2813 / T-Mobile
As a business professional or corporation,would you trust or throw your hat in with a company that has transitioned through 3 Operating Systems in less than a decade. Let alone, would abandoned their own platform in support of the competition. To many, that would exhibit a lack of commitment to your products and your customers.
And what guarantee would you have that same company wouldn't one day abandon your investment as well, when history shows that to be their practice.
A company's reputation is as much as an asset as the products they sell.
Posted via CB10
I would also imagine that BlackBerry communicates with their corporate clients in a more timely and professional manner than they with us consumers. Otherwise, yes, I agree with you here.
Whatever the strategy is regarding BB10, there's no reason to announce it because that would just cause unnecessary consternation. BB10 goes into maintenance mode. The core enterprise customers on this platform aren't looking for the latest consumer features - there using BlackBerries after all Your customers who want app will migrate to your new devices and new platforms.
You can't cater to the fans of your existing technology when you need to make a change. If anyone would learn that lesson over the past decade it would be BlackBerry.
Yeah, I dunno. BB10 could have had every app available to it and it still likely would not have moved more units. As for brand awareness, that is there. What is missing is positive brand image. Most think that BlackBerry died five years ago. Some think BlackBerry's are for grandparents or for those who wear suits. Heck, there are even diehards around here who believe that BlackBerry is either intentionally trying to kill handsets or that even the Priv will ultimately fail. What does it say about your image when some of your most ardent fans think you are up to malicious intent?Last edited by crucial bbq; 02-17-16 at 01:11 PM.
Troy Tiscareno likes this.02-17-16 12:58 PMLike 1 -
- I like your analogy. BlackBerry has not had a true flagship since BB10 released. The passport doesn't count IMO due to its looks. This community was bitterly divided over the huge square phone prior to its release. No sleek all touch. No top of the line hardware just pkb after pkb. The public Turned away from pkb years ago.
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Android is a "brave new world" for BB. They're smart to play it safe and NOT wreck their name in that world by rushing out another half baked Storm fiasco. BUT they'll need to make a flagship "splash" pretty soon to break thru carrier resistance and to compensate for BB's inexplicable marketing malaise. Imho.
A Sammy killing spec'd top end "Super-Phablet" might generate enough interest and establish enough creds to make it "OK" to be seen carrying a BlackBerry. Even a PKB BB10. ?? ??02-17-16 02:40 PMLike 0 - Yet again, I can not look away from parallels with a certain other mismanaged company, that also was utterly inept at marketing their products: Commodore Business Machines.
They had decently successful lines of computers, which sold well, primarily to the "home market", for many years, *despite* the efforts of marketing; and despite any engineer wanting to do something good, having to do it pretty much behind the back of the bean counters at the top.
What actually brought that company down in the end, was management pouring resources into an IBM PC compatible computer division.
Whilst they failed to compete in that market of commoditised hardware and ever slimmer margins, their own, custom products fell way behind in the technology race, due to sheer neglect. A skeleton crew of dedicated engineers made brave and outright self-sacrificing efforts, but were trampled again and again by the decision makers.02-17-16 02:50 PMLike 0 - No one on this forum has the authority to pull the plug on BB10. BB10 is only dead when BlackBerry says so. Give us BB10 diehards a high end top specked full touch device, then maybe we will shut up. You android converts can laugh and mock us, but no matter how rosy you make android, we BB10 lovers are not going to go away. Actually the way I see it, BB Android is in worse condition than BB10. So.........spare us your BB10 death rhetoric. IMO BB Android needs saving, not BB10. Cos sixty million+ vehicles says so.02-17-16 03:14 PMLike 0
- No one on this forum has the authority to pull the plug on BB10. BB10 is only dead when BlackBerry says so. Give us BB10 diehards a high end top specked full touch device, then maybe we will shut up. You android converts can laugh and mock us, but no matter how rosy you make android, we BB10 lovers are not going to go away. Actually the way I see it, BB Android is in worse condition than BB10. So.........spare us your BB10 death rhetoric. IMO BB Android needs saving, not BB10. Cos sixty million+ vehicles says so.
Android.... it's a proven smartphone sellers. But yeah I'm not so sure they'll meet the goals in sales with this latest attempt. But that doesn't change that BB10 just wast viable. I do agree no one hear has the authority to pull the plug on BB10. Some just look at the restructuring that went on six months ago, and the latest round of layoff, the notifications they made to developers, the announcement by BlackBerry of no new devices in 2016 for BB10, the announcement by BlackBerry of just two minor updates being in the works.... and some people just assume they know what is going on.
Might be that hypervisor just wasn't ready yet and they know it will be 2017......02-17-16 03:35 PMLike 0 - The Priv isnt exactly flying off the shelves either. All that's here is BB trying to avoid the inevitable. The end of BB in the phone market02-17-16 03:53 PMLike 0
- Yeah, I dunno. BB10 could have had every app available to it and it still likely would not have moved more units. As for brand awareness, that is there. What is missing is positive brand image. Most think that BlackBerry died five years ago. Some think BlackBerry's are for grandparents or for those who wear suits. Heck, there are even diehards around here who believe that BlackBerry is either intentionally trying to kill handsets or that even the Priv will ultimately fail. What does it say about your image when some of your most ardent fans think you are up to malicious intent?
Snapchat is an important messenger in the US, Line is an important messenger in Asia, but both aren't available for BB10.
To me it's a safe bet that BB10 needs only a handful of some major apps and the situation would change.
Regarding the positive brand image, yes, I agree with you.
People love to believe in nonsense... and you need good marketing to fight the nonsense.02-17-16 04:47 PMLike 0 - But that's the problem - BB10 has never been in the black; not even close. Even the investment of the initial developing of the OS aside, BB10 is currently losing around $100 every time a phone is sold (based on several industry estimates). BB10 is a huge ongoing loss, even after the $9B or so of value already lost. If it was at least close to break-even, it might have been kept in development, but that's just not the reality of the situation.02-17-16 06:37 PMLike 0
- It will take a lot more than a 9-5 job at BlackBerry to be able to go through these coming years and keep both sides supported, no computer or figures or spreadsheets can estimate what is possible when dedication comes on the plan and or but without that both sided droid / OS10 dedication both will fail - there is no easy way out, but there is hope for the strong ones!!!
Posted via CB1002-17-16 06:44 PMLike 0 - What in the world do you imagine 60+ million vehicles have ANYTHING to do with BB10? Exactly ZERO vehicles run BB10. Sure, there are 60+ million vehicles running QNX, but QNX is not BB10, any more than a slab of concrete is a house. Like that slab of concrete, QNX is BB10's foundation, but 90% of the BB10 OS is unique and has nothing to do with the foundation it is built upon, just like 90% of a house is made up of things other than the foundation it is built upon.02-17-16 06:50 PMLike 5
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The coolest thing about the new PKB's is that they function as a trackpad!!!! How has BB not screamed this feature to the public?
Posted via CB1002-17-16 07:32 PMLike 0 - But that's the problem - BB10 has never been in the black; not even close. Even the investment of the initial developing of the OS aside, BB10 is currently losing around $100 every time a phone is sold (based on several industry estimates). BB10 is a huge ongoing loss, even after the $9B or so of value already lost. If it was at least close to break-even, it might have been kept in development, but that's just not the reality of the situation.
I find this hard to believe on a per-unit basis based on the reality that BB keeps their pricing on the higher side to make up for smaller manufacturing orders, etc.
Posted via CB1002-17-16 07:42 PMLike 0 - Android all the way. Who knows, maybe BB's reputation in security (and frankly their only marketing leg left their have to stand on) will eventually convince Google to enhance their BB partnership to give BB deeper OS access and beef up Android's stock security offering.
Posted via CB1002-17-16 08:04 PMLike 0 - "In your opinion, should blackberry focus on android and forget bb10 ?"
No, that would be a terrible idea. They need to bring out a BlackBerry 10 flagship to satisfy the customers that have no intention on buying Android powered BlackBerries.02-17-16 09:59 PMLike 0 - Yes, though the PP I'm sure loses a lot less money than, say, the Classic or the Leap on a per-unit basis. But even at BB's "high" prices, the costs they bear for BB10, including ongoing development, simply outstrips the revenue they bring in with it.02-17-16 10:43 PMLike 0
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In your opinion, should blackberry focus on android and forget bb10 ?
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