1. eggman1987's Avatar
    I know it's early days, but why not at least a small Internet campaign to show off 10.2.1?

    It would also be cheap.

    When will we see SOMETHING?

    Posted via CB10
    02-10-14 10:33 AM
  2. pkcable's Avatar
    With a focus on business we might just not see where the ad dollars are going.
    kbz1960 and eggman1987 like this.
    02-10-14 10:35 AM
  3. KDB84's Avatar
    Further to what PKCable said, I'm not expecting to see too many marketing campaigns aimed at the consumer market in the near future. Maybe when the new devices are leaked, but even those would probably be more of an "FYI" type thing for the prosumers.
    02-10-14 10:39 AM
  4. Taigatrommel's Avatar
    I second the previous statements regarding future consumer marketing. It has been said BBRY will do enterprise focused marketing in-house at companies, one of the reasons why they canceled the BlackBerry World event this year, they want to spend the money for the advertising campaigns.
    With virtually no new phones on the visible horizon, while the competitions gears up towards MWC later this month, I don't really see any reason why BBRY should go back to do any end-consumer marketing. Last but not least I even doubt we'll see changes in this behaviour for the rest of the year. Chen made more or less clear they won't abandon consumers completely, yet enterprise businesses is their top number one priority.

    Posted via the awesome Blackberry Q10
    alan510 likes this.
    02-10-14 11:28 AM
  5. sleepngbear's Avatar
    It takes awhile to build a whole new marketing plan for just a single product, let alone an entire line up. And face it, given what Chen had to start with, you know they're starting over from scratch. Also keep in mind that marketing is not just advertising -- advertising is probably the biggest and most visible part that consumers see, but there's a lot more going on to marketing that we never see before that first TV commercial airs.

    PlayBook is a prime example of a product that was marketed extremely poorly from its very inception. I don't think anyone knew exactly who they were targeting with it, which which manifested itself in the 'half-baked' state in which it was introduced, and finally became abundantly clear when they did start actually advertising it. Don't get me wrong, I love my PB, and nearly three years later it's still a very capable piece of hardware; but from a total marketing perspective, it was completely botched right from the drawing board.

    Whatever marketing Chen is working up now, I can guarantee you he does not want to repeat that kind of mistake.
    JeepBB and Carjackd like this.
    02-10-14 12:07 PM
  6. trroystory's Avatar
    Makes no sense trying to revive the z10 q 10 of 30.. marketing will come with the new release Chen has planned.. why waste money trying to bring a year old phone. To life with new ones pending.. patients

    Posted via CB10
    alternator77 likes this.
    02-10-14 12:16 PM
  7. BobWalker's Avatar
    It would be a waste of money at this point. They need to retreat from the consumer market -- where just about every OEM is getting killed right now -- and live to fight another day.
    02-10-14 12:41 PM
  8. wincyUt's Avatar
    Maybe BlackBerry will spend some money to "collabo" with Foxconn after Jakarta and 10.3 OS are launched. Time will tell.
    02-10-14 12:49 PM
  9. imz's Avatar
    Because the rumored octacore with 10.3 is the new saviour, everything else is on hold til then.

    Posted via CB10
    02-10-14 12:53 PM

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