[Nick Preston1]

Blackberry needs to disrupt things in a spectacular way (they did it before). Innovation and services, devices that blows us away, not particularly specs but something amazing. Something we want, who cares about need.
Catch up to apple and other fruit clearly not working.

Imagine an ecosystem from your first device till your last and gives you all the information you need want and some you don't. Specifically tailored for you in a way not seen yet. An ai that not only informs you your fav beer is in special on your way home but one that already update the GPS, use bbpay to buy the beer and when you stop informed the store owner and boom you get it brought to your car and for good measure update your friends you have no beer don't visit. Now that is the kind of stuff I want to see.

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[JeepBB]

Blackberry needs to disrupt things in a spectacular way (they did it before). Innovation and services, devices that blows us away, not particularly specs but something amazing. Something we want, who cares about need.
Catch up to apple and other fruit clearly not working.

Imagine an ecosystem from your first device till your last and gives you all the information you need want and some you don't. Specifically tailored for you in a way not seen yet. An ai that not only informs you your fav beer is in special on your way home but one that already update the GPS, use bbpay to buy the beer and when you stop informed the store owner and boom you get it brought to your car and for good measure update your friends you have no beer don't visit. Now that is the kind of stuff I want to see.

Yes, it would be great to see that, and maybe you will see it tonight during your dreams. Watch out for the unicorns, they bite.

[dangerousfen]

Much better to drop into a pub for you beer and do some REAL socialising.

You could then pay for your beer with REAL money and actually TALK to other people.

Remember those good old days?

"Z30 STA100-2 UK" 10.3.2.2836 Get's a Ten from Fen.

[donnation]

The time for BB to disrupt has passed.

[Nick Preston1]

I hear you and I'm all for that . Point is they need to think differently, one could argue they need to start to think .

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[DrBoomBotz]

The time for BB to disrupt has passed.

Seriously, why?

[donnation]

Seriously, why?

Because you don't get two chances in an industry like this to try and disrupt the market. They had a chance with BB10, it didn't work out. They could continue on with Android but as far as "disrupting" anything that's not going to happen.

[BBUniq01]

I don't think I would invest in an ecosystem that disrupts. I would however invest in an ecosystem that will make it easier for me share files and integrate other platforms into my daily work and personal life. And I think the Priv as well as all of the acquisitions in software that BlackBerry has done is going towards that direction. BlackBerry has a chance to capitalize on its reputation for security. And the PRIV still carries the trademark keyboards as well as productivity that BlackBerry is known for. Why not continue building on what is already it's niche.

Posted via my Priv

[Nick Preston1]

I don't think I would invest in an ecosystem that disrupts. I would however invest in an ecosystem that will make it easier for me share files and integrate other platforms into my daily work and personal life. And I think the Priv as well as all of the acquisitions in software that BlackBerry has done is going towards that direction. BlackBerry has a chance to capitalize on its reputation for security. And the PRIV still carries the trademark keyboards as well as productivity that BlackBerry is known for. Why not continue building on what is already it's niche.

Posted via my Priv

Disrupt in the sense to create a new market, set the pace not being destructive. Niche is only good if no one can get to you and that era is long gone. Blackberry is naive to think that security and being secure is all that's needed. Priv is awesome, I have one ; passport is awesome I have one, z10 is awesome, you guessed I have one - none of them are special and they exist in a world where others are just as good.

SAP said it best CORE and CONTEXT, whatever you have as core will be replicated eventually and become context, all os's are all of a sudden security conscious - it has become context. Blackberry needs to wake up, they have it they must just use it.

IoT was mentioned by BlackBerry before many others , yet I see more honeywell, Microsoft, abb, etc in meetings than BlackBerry - I haven't seen BlackBerry at all.

What did blackberry do this year that excited you? I like the company I do but geez.

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[JohnGrey]

I don't think I would invest in an ecosystem that disrupts. I would however invest in an ecosystem that will make it easier for me share files and integrate other platforms into my daily work and personal life. And I think the Priv as well as all of the acquisitions in software that BlackBerry has done is going towards that direction. BlackBerry has a chance to capitalize on its reputation for security. And the PRIV still carries the trademark keyboards as well as productivity that BlackBerry is known for. Why not continue building on what is already it's niche.

Posted via my Priv

I think OP's referring to blue ocean disruption, i.e. disruption through market novelty to create user bases that have no present affiliation. The problem is that such a notion is intrinsically opposed to BBRY's philosophy of communication first. There are only a few ways of communicating, so the best one can do there is refine the experience.

Apple vaulted to its current position by disrupting the market through device integration. Where once you had a flip phone, PDA and iPod, you had a single device. They built on this with vertical integration of services and associated hardware; BBRY had the opportunity for that to some slight degree with BB10's QNX base but that's over with now.

By the time BBRY got into that market, if was pure red ocean environment and there was zero room for advancement. It's for this same reason that their Android offerings are doomed to eventual abandonment. Me-too late-comers to a market are almost universally a failure. BBRY, however much nostalgia I feel for them, have no blue-ocean innovations, and the April ER will confirm that.

[IJKBB10]

Blackberry needs to disrupt things in a spectacular way (they did it before). Innovation and services, devices that blows us away, not particularly specs but something amazing. Something we want, who cares about need.
Catch up to apple and other fruit clearly not working.

Imagine an ecosystem from your first device till your last and gives you all the information you need want and some you don't. Specifically tailored for you in a way not seen yet. An ai that not only informs you your fav beer is in special on your way home but one that already update the GPS, use bbpay to buy the beer and when you stop informed the store owner and boom you get it brought to your car and for good measure update your friends you have no beer don't visit. Now that is the kind of stuff I want to see.

Posted via CB10

Never happening ever again for BlackBerry. They screwed up many times and still continue which they haven't learn and never will. Android and IOS ecosystems are so strong the force is strong with them.

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[sorinv]

Never happening ever again for BlackBerry. They screwed up many times and still continue which they haven't learn and never will. Android and IOS ecosystems are so strong the force is strong with them.

Posted via CB10

It happened once for BlackBerry in the late 1990's.
I don't know of any high tech company which disrupted the consumer market twice. Apple did it only once with the Iphone. The ipad was just another bigger iphone and the iPod or the Mac were not revolutionary.

[Prem WatsApp]

Much better to drop into a pub for you beer and do some REAL socialising.

You could then pay for your beer with REAL money and actually TALK to other people.

Remember those good old days?

"Z30 STA100-2 UK" 10.3.2.2836 Get's a Ten from Fen.

Pay with bitcoin... ;-B

�   There's a Crack in the Berry right now...   �

[TomatoPaste]

Yes, it would be great to see that, and maybe you will see it tonight during your dreams. Watch out for the unicorns, they bite.

Why must you be so funny?


I can't stop laughing, thanks.

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