Originally Posted by
belfastdispatcher Many if you like to have these high specs, high power blackberrys but the problem is they are not selling, nobody wants them, pure and simple. And it was never the BlackBerry way anyway, they have always been waaaay behind on hardware specs.
Nobody KNOWS about BB10 phones and there isn't a true low end model that can be sold for 99.99 UK Pounds on Pay As You Go for swarms of teenagers. Carriers are having to rely on the poor old/new confused 9720 for that phone.
Those two facts aren't BB10's fault, they are squarely BlackBerry's fault. They had a gem in their hands 12 months ago and they let it slip through their fingers through incompetence.
They should have chosen to take a financial hit this year and sell the BB10 phones at cost or a loss just to get them out there in people's hands, make them financially accessible. Give out the first hit dirt cheap then ramp up the price the following year like a drug dealer. But instead they had to placate revolting shareholders with a plan to make high margins on selling mid range hardware at premium prices. Ultimately through a combination of abysmal marketing and the tech savvy seeing through their thinly veiled plan it hit them harder financially than just getting phones out there at cost or less and then having a revenue stream from BlackBerry World and annual Enterprise CALs coming in.
Originally Posted by
belfastdispatcher New OS7 devices for the existing enterprise customers makes much more sense then trying to get them all to change to BB10.
Yes let's keep pumping out dinosaur phones for Enterprise on a 2 and a half year old tweak of a decade old antiquated mobile platform, that won't be death by a thousands cuts at all will it.
Do you actually think that if BlackBerry stopped producing BB10 phones that the percentage of people who were buying them will instead buy legacy BBOS7 phones going forward? Are you nuts?
What do you know of Enterprises and their mobile device requirements anyway? As the person in charge of delivering my Enterprise's mobile device strategy, as an organisation that delivers IT services to other organisations and companies and as the BESAdmin of a BES10 service I built myself with BBOS, BB10, iOS and Android devices on it that I hooked up I can tell you that in 2013 only the most cash strapped of customers are prepared to accept BBOS phones if they have a choice (which now that BB10 exists they do!).
And of those cash strapped organisations they only resign themselves to accepting BBOS phones if they get them for free from a carrier of reseller on a dirt cheap 5 UK pounds a month no-extras BIS tariff where they end up on a BES Express 5 server, not even full BES, so no CAL revenue goes to BlackBerry.
In my experience what Enterprise users WANT in 2013 is what 99% of smartphone customers buy in their personal lives: full touch large widescreen smartphones running modern mobile OS's be that Android, iOS or Windows Phone.
Thanks to BlackBerry they don't know about BB10 until IT show it to them and then they are so impressed by its ability to access their work files and intranets in such a simple way that no other mobile platform can match that they WANT it.
And what the vast majority want from a BB10 phone is full touch Z10s and Z30s. 96% of my users who went from physical Qwerty BBOS to BB10 phones back in May CHOSE Z10s over Q10s after trying both and everyone since has CHOSEN Z10s and Z30s over Q10s or Q5s. Coincidence? Don't make me laugh.
When an organisation's regulatory security requirements demand that something more secure than Android, iOS or Windows Phones are used up steps BB10 and if delivers on both those security requirements AND the fact that if they can have a choice users do not want to be pecking away on physical keys and squinting at a tiny screen in 2013 or ever again!
Where you think Enterprises are scrabbling around desperate to source dinosaur BBOS phones it is where either their IT departments move at a snail's pace so they haven't implemented BES10 yet or thanks to BlackBerry's awful lack of advertising and marketing their IT departments don't even know BB10 and BES10 even exist or that they are night and day different to BBOS.
I see and hear this everyday within the IT industry, hardly anybody even knows that BlackBerry phones and BES went through a revolution this year, all they have heard is the company is bleeding to death on its death bed. When you tell them you rolled out all new full touch BlackBerry phones to an organisation this year they look at you quizzically and say "I had to use one of those Storms" or "I had to use one of those Torch phones" (not chose to use but HAD to use) as if that's what you've rolled out. They hear BlackBerry full touch and they think of the last 4 years of awful full touch BBOS phones.
The areas where BBOS phones are outselling BB10 phones are in slow moving Enterprises (with sleepy IT departments), to those who travel internationally a lot who are clinging to BIS (not enough people to make it worth making phones specifically for), to the cash strapped teenage children of working class parents in the UK (lack of a BB10 phone cheap enough to sell to them) and to those in emerging markets around the world where data is atrociously expensive and BIS actually still has some relevance.
And of those emerging markets as soon as their carrier's networks improve and data prices come down they move away from low cost BBOS phones to, with no low cost BB10 phone out there yet, low cost Android. We have seen that happen in South Africa over the last couple of years and in India recently. It happened the same way it happened in the western consumer world, once there was a choice of something "better", i.e. full touch and more apps, for the same price BBOS was dropped like a stone. What's been hurting BB10 all year is no low cost BB10 phone to move from BBOS to.
Originally Posted by
belfastdispatcher I don't know about you but if one of my suppliers discontinue one service I don't automatically use the service they replace it with, I'll look around at what other suppliers have to offer.
I haven't and the organisations I deliver a service to haven't automatically chosen anything. I and they compared BB10 against what iOS, Android and Windows phone could deliver for their work requirements and CHOSE BB10.
Posted via CB10 on Z10 STL100-2 on EE, UK - Activated on BES10.2