Originally Posted by
MarsupilamiX This 1% isn't enough, not even in a short-term, to make money and to keep the company afloat.
There are Android manufacturers with 4% marketshare and who still realise losses.
The 1% marketshare BlackBerry has, is so irrelevant that they could stop selling handsets right now, if their only short-term goal is to clinge onto that 1%.
You also seem to forget, that these 1% of sales are mostly sustained by enterprises and emerging markets.
The enterprise sales won't cease to exist in any time soon.
The story is different for emerging markets though, as an intensified price and feature war is about to completely erode BlackBerry's marketshare in emerging markets.
Or to say it otherwise:
BlackBerry needs cheap and capable BB10 devices, at best already yesterday.
BlackBerry needs the feature parity with the competition and needs real high-end devices that are worth their price.
What BlackBerry doesn't need, is to continue to cater to an ever decreasing crowd of users, namely BBOS users.
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