RIM settled on the name "BlackBerry" only after weeks of work by Lexicon Branding Inc., the Sausalito, California-based firm that named Intel Corp.’s Pentium microprocessor and Apple’s PowerBook. One of the naming experts at Lexicon thought the miniature buttons on RIM’s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it." Previously the device was called LeapFrog, alluding to the technology leaping over the current competition.
RIM settled on the name "BlackBerry" only after weeks of work by Lexicon Branding Inc., the Sausalito, California-based firm that named Intel Corp.�s Pentium microprocessor and Apple�s PowerBook. One of the naming experts at Lexicon thought the miniature buttons on RIM�s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it." Previously the device was called LeapFrog, alluding to the technology leaping over the current competition.
isn't leapfrog some childrens learning thing now? or is it something else??
Thanks for the history lesson Chaz. Even if it was false, that sounds perfect and realistic. I actually like learning why certain companies name things.
Yes it is:isn't leapfrog some childrens learning thing now? or is it something else??
