Second, I agree that the visualization shows that BlackBerry 10 is not competing in the overall smartphone market, but it's entirely possible for BlackBerry to succeed as a niche, low volume handset provider if they have their own platform with strong differentation. I don't see that possibility with Android and as I predicted, Android sold fewer units at launch with more marketing resources than BB10 flagships. Quite literally, Android made things much, much worse form a sales volume standpoint, but saved on expenses. In other words, BlackBerry is now just trying to acheive revenue from brand loyalists by providing us phones that say BlackBerry on it without committing itself to the costs of actually making BlackBerry platform devices.
Also, we'll never know for sure, but it seems to me as if the only time BB10 was actually supported as a platform was under Thor. If MIke L would have returned instead of John Chen as CEO, I think BlackBerry would probably be moving between 10 and 15 million handsets per year, hardware wouldn't be a separate division, but it would still be a little short of breaking even merely devices sold, and the company as a whole would already have returned to profitability with many additional revenue sources for BlackBerry's platform on the horizon.
The Z10 sold five million units. Heck, Thor had a profitable quarter after the Z10 launch. Much of the problem here was how the Board's consultant, John Chen, handled Thor's move to take the company private and has mismanaged the company since. I've also got to tell you that I think Mike L can make a better phone than Apple. I'm not sure that has anything to do with sales and I suspect the iPhone 7 will be awesome, but with real distinguishing benefits, you can reach 5 million phones a quarter. There are tens of millions of iPhone owners who don't login to the app store at all (because they've lost their password, think it's a hassle, don't use apps, are enterprise users, or whatever) -- there are a lot of niche users who aren't being better served by iOS/Android generics.