Where is the Marketing Push?
Okay, first, I believe the positive news about the Z10 and it's sales numbers, that as a phone its selling well (maybe not "iPhone well", but it never had to hit crazy numbers to be successful). I also like the phone, my wife traded in her 9800 for one (I'm stuck in a contract still).
I was also one of the people derided for not liking the superbowl commercial. I felt it was ineffective as a marketing tool meant to generate interest and awareness in the non-blackberry-believers out there. Since then, I've seen very little beyond print/online ads for the phone. It IS selling well (or at least seems to be) but I have real fears that it's early adopters and BB faithful driving those numbers. With a new CMO, I was under the hope that there would be a big, coordinated marketing effort to build on the momentum the early adopters are providing. Instead, it seems the marketing department is again nearly absent, relying on word of mouth, (hopefully) positive press and positive push by the carriers. That scares me for a few reasons, one is the average consumer doesn't read tech sites, let alone fan sites before buying, and relying on carriers means relying on the kid at the store making $10 an hour telling housewives that the BB product is for them.
So, tell me I'm wrong, but where is the buzz generating marketing plan? What, exactly is the CMO doing to earn his salary?