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Just my amateur take on it.
RIM focused itself quite successfully on the enterprise market for a long time but consumers started adopting their products and they were ill prepared.
They released half baked products(Storm) and their product launches were almost all done wrong.
For instance the OS 7 launch. They let slip that they were working on a brand new OS and that the OS 7 was a stopgap basically. They also said it wouldn't be that long till the next generation came out and that the phones would not be able to be upgraded. Never do that in business.
Additionally the phones they launched were a half generation behind PALM and the Pre 3 which was launching at that time as well. This was actually consistent with almost every product launch they had since the iPhone leapfrogged them.
The OS 7 was also a bad launch because they chose to do one big launch not a staggered launch for the 99XX, 9810 and 9850/60 which didn't allow any of these phones enough attention on their own. Also it left them in a product drought as opposed to being that company always launching something new. They had enough products to do it.
Another issue has been proliferation of the product line. Apple has focused on one tiered product largely in this sector. Not 7 and their variants! I actually think its more
The main point is that they have been producing all these budget compromised lines when they should have been launching their four core models, Curve, Torch, Touch, Bold then doing six month updates.
And all that is just the OS 7 launch, imagine what I could write about them from 2007!Last edited by BoldPreza; 06-29-12 at 09:58 PM.
06-29-12 09:29 PM
