Well, as Founder and Editor in Chief... I like to take all the credit. It's all me!
KIDDING.
No, seriously. CrackBerry is the biggest and bestest for a LOT of reasons.
And it all started the day we launched (
read the press release). Our initial vision was never to be a news site. Rumors and news posts come and go. That's the minor part. That appeals to a small % of hardcore people (who we love), and those kinds of posts are a commodity. The key to CrackBerry is that we're passionate and dedicated to building the best resource for ALL BlackBerry users.
Literally. Our goal is to help people get the most possible out of their BlackBerry ownership experience. We want to make your ownership experience literally more enjoyable.
When it comes to content on the homepage, I focus on five things: Inform, Enlighten, Entertain, Engage and Reward. Some posts do all five. Some posts only do one. But that gives us a guiding principle. As long as we're hitting that mission with everything we publish, we're always heading in the right direction. I know we can never please everybody with every post as everybody is in a different position (newbie, expert, casual reader, hardcore techy, etc).
Also, I don't think of us as a news site. We're a service provider to BlackBerry owners. News is a service. Help is a service. Getting apps, accessories, ringtones, wallpapers, unlocking your device, are all services. Our blogs, forums and store are tools for delivering those services. And to me they are all equally important. And where I believe we can deliver the best services, we are relentless about trying to do that, because of our ongoing mission. I get kinda mad when people sum as up as a news site or fan site or forum. When you really look at it, we are SO. MUCH. MORE. We're really an all encompassing resource.
BUT MOST IMPORTANTLY... CrackBerry is successful because of YOU! You make this site what it is. Our passion for BlackBerry and everything we do on the site is a reflection of our community. Our forum community freak'n rocks! We give it all we got in running the site, and you guys give it all you have in making it awesome. And because of that ongoing commitment from all of us, over the years CrackBerry has risen to the position it is in now.
Bottom line, CrackBerry is the heart and soul of BlackBerry. Has been since the day we launched, and always will be!
Kevin
PS. Oh yeah, and if you think CrackBerry is good now, just wait until you see the relaunch of the site and new BB10 app. We're coming up on six year anniversary and it's going to be the best present EVER.