What does this mean: "BlackBerry Z10 - 25 Million Fans and Counting!"

Rick Costanzo, Global Sales Leader for BlackBerry, tweeted:

"BlackBerry Z10 - 25 Million Fans and Counting! Thank you!!"

What exactly do you think that refers to? Surely 25 million is too high to be a sales figure, no? Does it just refer to social media, or what I would consider... more exciting news? Even 25 million Z10-specific social media fans seems high.

https://mobile.twitter.com/rickcosta...66883769671681

Attachment 137584

Hmmmm I don't know, but cool picture.

Facebook followers

Posted via CB10

maybe FANS... like people that LIKE the phone...

Originally Posted by axiombh

Facebook followers

Posted via CB10

This, if an earlier thread was an indication...

Yeah, I was thinking Facebook/social, but that's for BlackBerry in general. The part that made me think was the specific mention of the Z10. Hopefully 25 million+ will be a real sales number soon.

http://forums.crackberry.com/showthread.php?t=775161

If you look at BB's facebook page. 25million likes.