[cenloe]

Verizon Hits Back in Map Ad Flap


Just days after it was hit with a lawsuit over competitive claims in a series of ads, Verizon Wireless is mincing no words in response.

“This is a junk lawsuit. It has no merit,” said Verizon rep Jeffrey Nelson, referring to a lawsuit filed by AT&T on Nov. 3 in which the company claims that Verizon’s “There’s a map for that” ads are misleading.

AT&T specifically points to the large amount of white space featured in U.S. maps depicted in the Verizon ads. AT&T argues that the white space implies the company has no cellphone coverage in large swaths of the country.



Verizon Responds to AT&T Lawsuit Over Map Ad | John Paczkowski | Digital Daily | AllThingsD

If AT&T’s lawsuit over Verizon’s allegedly misleading “there’s a map for that” wasn’t a public relations mistake to begin with, it will be by the time Verizon gets through with it. Responding to the suit today, Verizon (VZ) rep Jeffrey Nelson used it to stoke public perception that AT&T’s (T) network is inferior to Verizon’s.

“This is a junk lawsuit. It has no merit,” Nelson told Adweek. “It’s surprising that rather than defend the ‘blue’ hot spots on their 3G map, our competitor instead focuses on their white spaces. The maps clearly note that the comparisons are of 3G service, and further note that voice and data services are available in other places.”

Way to draw attention away from Verizon’s claim of a superior network coverage, AT&T.

Such claims are bogus, per Verizon, since the map in the offending ad is specifically about 3G service, and does not clarify that AT&T offers other levels of cell service in non-3G zones.

“It's surprising that rather than defend the ‘blue’ hot spots on their 3G map, our competitor instead focuses on their white spaces,” said Nelson. “The maps clearly note that the comparisons are of 3G service, and further note that voice and data services are available in other places.”

[ipodtouch1234]

This is so funny. I honestly hope the US Justice system claims Big Red the winner

[fabuloso]

Maybe this will make ATT lower their rates and be as bad as Sprint.

Posted from my CrackBerry at wapforums.crackberry.com

[ipodtouch1234]

I just want AT&T to close up their doors. They offer nothing but the iPhone. The world would save a ton of money if another carrier got it.

[Archangel00195]

I just want AT&T to close up their doors. They offer nothing but the iPhone. The world would save a ton of money if another carrier got it.

this I hate ATT

[PDR447]

hahaha, nice!

[FormerlyCN]

This is like the 10th post about the lawsuit. But I think its really funny anyway

[jlb21]

Then there is this "Fortune" blog which previously lauded the iPhone and now says it is the World's Worst Phone.

brit-Blog-names-iPhone-worlds-worst.html: Personal Finance News from Yahoo! Finance

LOL.

[Da Pope]

That's what i call Great Marketing !!!, getting the competitors attention by ****ting on their 3g service!!! GO BIG RED!!!!!!!!!!! LMAO

[a_silent_song]

I just want AT&T to close up their doors. They offer nothing but the iPhone. The world would save a ton of money if another carrier got it.

And screw over those of us who are reliant on AT&T? No other carrier has coverage where I live. AT&T may suck for YOU, but that doesn't mean it does for everyone.

Posted from my CrackBerry at wapforums.crackberry.com

[shay1210]

i always laugh when i see that verizon commercial. i have verizon & love them, my bf has att & loves them. i personally like the verizon droid commercials, with the "I Don't" slogan.

[jeffmvr]

If Verizon ever comes up with something original, I'll be shocked.

Ripping off other companies can't be fun.

[jeffmvr]

Then there is this "Fortune" blog which previously lauded the iPhone and now says it is the World's Worst Phone.

brit-Blog-names-iPhone-worlds-worst.html: Personal Finance News from Yahoo! Finance

LOL.

The sales numbers speak for themselves.

$$$ > some dude's opinion.

[R1cE]

Then there is this "Fortune" blog which previously lauded the iPhone and now says it is the World's Worst Phone.

brit-Blog-names-iPhone-worlds-worst.html: Personal Finance News from Yahoo! Finance

LOL.

Hahaha that actually is true. My dad has an iphone, and I have made multiple calls with it. Sound quality sucks, on speaker, andnot on speaker. The headphones sound quality don't even compare to BB IMO.

Posted from my CrackBerry at wapforums.crackberry.com

[lordcliff]

I have no loyalty to either company, as I'm on tmo. But what d-bags att are. I'm not a huge verizon fan, but I hope they win the lawsuit.

Posted from my CrackBerry at wapforums.crackberry.com