1. slalom's Avatar
    01-15-13 09:46 AM
  2. D_shak's Avatar
    Great article and a clear perspective. I know I will be one of the first to get a BB10 phone. Let's hope RIM does as well with marketing as they need to to be able to take not only third place but to keep going all the way to the top.
    01-15-13 11:02 AM
  3. slalom's Avatar
    Here is the article:

    BlackBerry 10: The underdog is coming after Windows Phone


    Summary: Research in Motion has been all but counted out but the imminent launch of BlackBerry 10 may put them back in the smartphone game. Microsoft better be looking over its shoulder.

    By James Kendrick for Mobile News | January 14, 2013 -- 11:57 GMT (03:57 PST)


    Credit: CBS SportsResearch in Motion (RIM) has been practically written off by many watching the smartphone space, but that may be premature with BlackBerry 10 coming to market. RIM is a big underdog to be sure but don't count them out yet. It has Windows Phone firmly in its sight.
    I am writing this column after watching my hometown NFL team, the Houston Texans, eliminated from the American football playoffs. Thinking back on the Texans' 2012 season I see a similarity to RIM's run with the BlackBerry.
    Fun fact: on the original iPhone launch date I avoided the lines and bought my first BlackBerry.
    This season the Houston Texans surged to a top seed position with dominant wins week after week. At one point they were the #1 team in the league and were expected to race into the Super Bowl. That fell apart toward the end of the season as the team hit a slump that knocked it out of the top tier and put them firmly in the underdog category.
    This was in part because the other teams in the league were upping their games as the playoffs approached. Game play got tougher as opponents scrambled to play their best games. The Houston Texans on the other hand seemed content to coast into the final part of the season without upping their own game.
    In spite of this slump the Houston Texans stumbled into the playoffs and played well enough to get close to playing for the conference championship. Almost isn't good enough though, and the team from Houston was eliminated by the formidable New England Patriots.
    Why does this make me think of RIM and the BlackBerry? Like my home team the Texans, RIM was at the top of the smartphone game for a long time. The BlackBerry was dominant in the enterprise and even worked its way into the consumer market. The BlackBerry was entrenched in the top tier as firmly as can be until the game changed.
    The appearance of the iPhone and then Android phones upped the smartphone game and apparently caught RIM by surprise. Like my Houston Texans, RIM seemed content to ride its dominance in the space without upping its game to meet the competition on equal footing.
    The result for RIM was the same as it was for my Houston Texans as the BlackBerry rapidly fell in popularity and was knocked out of the top seed by Apple (iPhone) and Google (Android). RIM quickly found it was in trouble as sales slumped and market share plummeted.
    The company needs to up its game to meet this threat and the modernized BlackBerry 10 is the way to do it. Unfortunately RIM took its sweet time in bringing it to market, slipping further from the top tier as a result.
    RIM's BlackBerry 10 is unquestionably the big underdog in the smartphone game and while late to the game the new BlackBerry may still be in time to help RIM regain some of its former glory.
    The launch date for BlackBerry 10 is January 30 with new handsets to appear shortly after that date. We may see the new BlackBerry phones hit the ground running and quickly start grabbing market share from the competition.
    Last year I detailed why Windows Phone will be threatened by BlackBerry 10. Microsoft with Windows Phone 8 should be particularly wary of the BlackBerry 10 launch, given its platform hasn't gained much market share in the relatively long time it's been available.
    In spite of the slippage in market share RIM still has a large enthusiast community. This crowd has stood by the BlackBerry even though is has stagnated for a while. This is partly why the BlackBerry to this day still has more sales than Windows Phone.
    The new market share that BlackBerry 10 will grab will most likely come out of the Windows Phone bin in the smartphone aisle. This is significant as RIM smartphone market share is still more than double that of Windows Phone in spite of its collapse, a testament to the faithfulness of the enthusiast community.
    RIM and BlackBerry 10 has an advantage over Microsoft and Windows Phone given the former's long history at the top of the heap. The enterprise has a long-standing relationship with RIM and the BlackBerry and should be willing to reestablish it if BlackBerry 10 is as good as it's looking like it may be.
    The new BlackBerry 10 handsets also look to be good candidates for consumers entering the Bring Your Own Device (BYOD) movement. This could ramp up sales nicely for RIM and grab a big slice of the workplace market.
    Another market segment that could embrace BlackBerry 10 phones is the teen/young adult group. The BlackBerry was a favorite choice in this group before the iPhone came along, and a recentForbes article indicates teens are falling out of favor with the iPhone. RIM could make a concerted effort to reclaim its former position of favor with this important market segment and make a decent run into the consumer space.
    RIM has another important advantage over Microsoft that will make BlackBerry 10 an immediate threat to Windows Phone. The long history the BlackBerry has with the carriers is very important to the future of RIM. Major US carriers have already committed to embrace BlackBerry 10 devices and this is huge in the US market.
    BlackBerry 10 may hit the ground running in both the enterprise and consumer markets and if it grabs market share it will likely come at the expense of Windows Phone. The long history of the BlackBerry in both market segments give it an advantage over Windows Phone and Microsoft better be looking over its shoulder.
    01-15-13 11:35 AM
  4. Peevish's Avatar
    I'm not going to sit here and pretend I read the article, because I stopped reading at underdog. How can the third place OS be the underdog to the fourth place OS when RIM hasn't released a flagship phone in almost two years and Windows phone still hasn't surpassed it?
    01-15-13 11:40 AM
  5. calicocat2010's Avatar
    I'm not going to sit here and pretend I read the article, because I stopped reading at underdog. How can the third place OS be the underdog to the fourth place OS when RIM hasn't released a flagship phone in almost two years and Windows phone still hasn't surpassed it?
    It really means BlackBerry,the almost forgotten once popular Smartphone is Coming back and better than ever and Is currently at 3rd spot.
    01-15-13 11:49 AM
  6. slalom's Avatar
    I'm not going to sit here and pretend I read the article, because I stopped reading at underdog. How can the third place OS be the underdog to the fourth place OS when RIM hasn't released a flagship phone in almost two years and Windows phone still hasn't surpassed it?
    I believe it is because most tech analysts are predicting growing success of WP8 and BB10 being too-little-too late. There is also the small advantage of how-many billion Windows devices out there.
    01-15-13 11:51 AM
  7. Bold_until_Hybrid_Comes's Avatar
    Ok how can I say this without offending someone...this has been posted already.

    I remember posting a comment for a thread on this article (i believe yesterday) regarding how RIM isnt an under dog they are already in third...etc...not wasting my time to find the link
    01-15-13 12:04 PM
  8. andrew1953's Avatar
    simple. Blackberry is still the best messaging/social networking phone on the market. My 9800 is over two years old and nothing else comes close in terms of what it does in car or with my Playbook. Hoping the NEw N series will be like a Super Bold.

    Sent from my BlackBerry 9800 using Tapatalk
    01-15-13 12:04 PM
  9. jvictor77's Avatar
    Ok how can I say this without offending someone...this has been posted already.

    I remember posting a comment for a thread on this article (i believe yesterday) regarding how RIM isnt an under dog they are already in third...etc...not wasting my time to find the link
    Yes - it was me. I posted this ZDNet link on another thread about the media turnaround.
    01-15-13 01:21 PM
  10. slalom's Avatar
    Ok how can I say this without offending someone...this has been posted already.

    I remember posting a comment for a thread on this article (i believe yesterday) regarding how RIM isnt an under dog they are already in third...etc...not wasting my time to find the link
    Thanks, I did search but didn't find it. Apologies if this article has already been posted.
    01-15-13 01:23 PM
  11. jvictor77's Avatar
    Thanks, I did search but didn't find it. Apologies if this article has already been posted.
    No problem. Like I said, it wasn't a thread - just my post with the link on another thread.
    01-15-13 01:46 PM
  12. dragonx6's Avatar
    While rim currently has 3rd place the rapid loss of market share and delays to bb10 alot of people assumed rim would be dead. While this was happening windows phone was coming out with their new os and new phones. So while rim is still in 3rd with the release of bb10 it looks like they will get a firm hold on 3rd place, grow from there and not worry about windows phone.
    01-15-13 03:54 PM
  13. Bold_until_Hybrid_Comes's Avatar
    While rim currently has 3rd place the rapid loss of market share and delays to bb10 alot of people assumed rim would be dead. While this was happening windows phone was coming out with their new os and new phones. So while rim is still in 3rd with the release of bb10 it looks like they will get a firm hold on 3rd place, grow from there and not worry about windows phone.
    But "alot of people assumed rim would be dead" should not equate to a business stating RIM is an underdog just because of the general perception of sentiment. They should be going off the numbers. The numbers indicate Windows is the underdog as they have less market share.
    Acumenight likes this.
    01-15-13 04:00 PM
  14. slalom's Avatar
    But "alot of people assumed rim would be dead" should not equate to a business stating RIM is an underdog just because of the general perception of sentiment. They should be going off the numbers. The numbers indicate Windows is the underdog as they have less market share.
    Although, I don't believe there is a mathematical definition of "underdog". Even in sports, it sometimes goes with momentum not with the full-season record, so I could make a case that Blackberry's momentum is negative, and WP8 is positive, therefore the "underdog" label.

    All semantics, and not really a big deal.
    01-16-13 10:22 AM

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