Toughts to RIM`s stradegy...
Hi friends,
I just wanted to share with you my thoughts to RIM�s strategy...
First of all: Yes, RIM developed too slow and yes we are not happy about that!
But I just watched the video of Mikes interview at "all things d" from last year.
Mike said he thinks "globally", because RIM is a global company and he was right, that the most part of the world uses 2G or 2,5G only.
And people of that countries also buy more and more Blackberry devices.
The North American and European markets are not the only ones.
India, China, middle east markets are rising extremely fast!
So far so right.
He might thought like that:
Why produce devices with extreme performances they can�t use?
512/624Mhz processors are enough to handle that data speeds (which is not wrong),
that also means a cheaper production and better prices (which is also true);
that also means a big battery with a "low performance" processor offers an extremely good battery life (also true);
and it�s also true that those devices STILL react very responsive when it comes to open E-mails, application despite having that low performance processors...
The torch 9800 was something new and might got all the "old" specs. because of the reason I wrote above.
It got a new design and was more "stylish" and "consumer" as blackberrys before.
They had to bring that kind of the device because the consumer market also became more and more important.
But to keep the known blackberry performance they sat on a low resolution display, which should keep the great battery life and it did.
Blackberry users (including me) were not happy about that development that RIM didn�t move forward.
I bought a Curve 8900 back in 2008 (almost 4years ago!!!!) and there has been nothing new that was worth to replace my trusty "work horse" - till the OS7 lineup.
Everyone was complaining about things like:
"Old hardware", "the design is too bold", "it looks old", "too slow", "we want back a Bold 9000 with 2011 hardware, but slimmer", "we want a keyboard", "we also want touch screens" etc.
Hard times!
So RIM (might) wanted to bring out a new line up and a new flagship - the Bold 9900.
It got a super slim design, a touchscreen, a keyboard, new specs etc.
Everything we cried for.
The first specs. we heard was a 800MHz processor and 5Mpx. camera.
The reactions to that were: "Baaah 800Mhz? What�s wrong with RIM?! My Android has 1GHz!!!" or "5Mpx.?! Why not 12Mpx.?!"
So in the last minute before releasing they took a 1,2GHz processor (which was not out as the 9900 has been developed) they also upgraded the 5Mpx. cam with HD-videorecoring - to stop all the "outdated" hardware shouts/cries.
That meant new problems:
The battery and OS code was designed for this 800MHz processor.
Which was able to offer the same great advantages we were used to.
They wanted to keep that
So the very last minute they had to re-write the OS to have a good balance between 1,2GHz power and a "good" battery life.
And it also was impossible to find a camera good autofocus camera that fits in that slim design.
But now we keep crying: "Waaaahhh! The battery life is horrible!", "Waaaah! Bad camera!"
RIM followed the other previous "cries" about: bulky old hardware, not stylish enough, not enough processor power - and we are still not happy!
But (till now) it�s impossible to get that performance with the slim design.
And don�t forget how many have laughed about the battery life of Androids or iPhones.
The OS 7 lineup still offers a great battery life despite having that small battery.
The pricing is also ok, I mean the 9900 (e.g.) costs around 100bucks less than the iPhones and Droid with comparable performance.
These days are hard for RIM!
But keep in mind it�s not possible to bring everything under one hat.
What do you want? Power or reliability?
We had reliability - we cried!
Now we have power - we also cry!
But the BB Service is still the best which is out there...
Let�s see what the future brings!
Best wishes,
Slash82
P.S.: Please don�t be mad at me because of grammar or language mistakes - I`m not a native English speaker. ;)