The ads go away with protected.
But I agree, they are intrusive. When I switched phones and before I activated protected I kept getting notifications for ads and it was irritating. I must admit. I return to the fact that BlackBerry has a commercial grade, global infrastructure that has to be paid for somehow.
The worst spamming I have ever gotten is when I posted my pin on Crackberry in some thread. It was a generic penpal type thing. A day later some alleged female started messaging me. Real irritating. Thank goodness for the blocking feature. Oh, and he/she/it was not a Crackberry member, so some sort of trollip, I presume.
Ride or die: PRIVelege-acy