Three Major Public Performances for Alicia Keys in 3 Weeks Following BB10 Announcement
Since the Launch event on January 30th, Alicia Keys (BlackBerry's new "Global Creative Director") has and will be appearing in 3 major events in the US:
- First, she performed the American national anthem at the Superbowl, the biggest (US) media event of the year
- Second, she just performed tonight at the Grammy Awards Ceremony, with another musical group (Maroon 5) with broad appeal in the US
- Third, she will be performing at the halftime show at the upcoming NBA All-Stars weekend on February 17th (Alicia Keys headlines All-Star Game halftime show)
That's three major performances in three consecutive events, every Sunday (3rd, 10th, 17th) since the launch like clockwork. There's another thread here that has evolved into a question about what Alicia Keys can actually do for BlackBerry and whether she was the right choice for the job (Where is Alicia Keys?), but I think the more important question is this:
How can BlackBerry properly leverage what seems to be a golden goose?
We know she's planning on creating music videos with the Z10 during her tour, and she's part of the "Keep Moving" project, but I think that BlackBerry should somehow inject themselves into her public appearances. It's not often that an artist is in the public eye this often in such a short time-span, and with the public generally viewing her favorably, it can only mean good things for the company. I guess we'll see though.
Thoughts?
Re: Three Major Public Performances for Alicia Keys in 3 Weeks Following BB10 Announcement
With all the designers that celebrities wear at these awards shows, you would think that Alicia Keys might have a dress with the BlackBerry logo/pattern embedded. It wouldn't have to be something glaringly obvious, but a nice, subtle, subliminal pattern would be cool to see.