[RubberChicken76]

BlackBerry 10 isn't a brand. BlackBerry is a brand. BlackBerry 10 is a product. But it doesn't matter what you call it. And it isn't diluting anything in my opinion. Who cares what Apple does?

BlackBerry is a brand and BlackBerry 10 is also a breand.

Clearly you don't work in brand marketing or brand identity formation and protection

[ajst222]

BlackBerry is a brand and BlackBerry 10 is also a breand.

Clearly you don't work in brand marketing or brand identity formation and protection

Well I have taken business classes including marketing so...yea. BB10 (BlackBerry 10) is a brand name, rather than a brand itself. There are differences in the two.