Originally Posted by
Omnitech There is no need to know any "back story". What they did was sleazy and opportunist, no matter how you slice it. The End.
T-mobile is responsible to their shareholders, and although they had a liscencing agreement with Blackberry, they have the same liscencing agreements with samsung and apple. If t-mobile can make MORE money by inticing their current BB clients to switch, you are saying they should not out of some misplaced loyalty for a company that they already decided to stop carrying their headsets in their retail stores ? Really ?
when this was signed the idea was that the relationship would be mutually beneficial. it wasnt because no one ( alright not enough) wanted any BB phones. T-mobile's succes is NOT and has NEVER been tied to BB success.
If T-mobile had interjected itself into BB's internal business ( ie which handsets to release and when) people would be HOWLING about carrier interference, but the same people think that BB has a right, neigh a DUTY , to tell T-mobile how they should promote the brand when its clear they make more money by promoting anything but a blackberry.
T-mobile and BB tried to make a go of it, T-mobile determined that it was not working out and acted in its best interest. if what is good for T-mobile is bad for BB, you expect them to funnel money in an uber competitive market with razor thin margins to another company ? T-mobile is not in the business of altruism.
I can see that if the demand for BB rivaled that of the fruit and for a completely different reason BB was in dire straits, then it might make sense in the long run to help keep an independent company afloat based on the promise of future revenues. But BB has NEVER been as desirable in the consumer market as the fruit and that is not going to change any time soon ( if it does change the chasm will likely get bigger). Chen has said that they intend to focus less on consumer markets which is largely T-mobiles bread and butter. If they have clearly mutually exclusive paths going forward, maintaining the relationship in order to lose more money whose recoup is very very questionable makes zero sense. So the agreement ended, Tmobile and BB might have been dating, but they sure as heck were not married.