[W Hoa]

BiTE�s full press release is posted below.

BlackBerry 10 Captures Attention of One in Two Americans

But only one in eight will actually consider buying a BB10 device

Los Angeles, January 29, 2013 � Ahead of the launch of Research in Motion�s long-anticipated BlackBerry 10 operating system and two new smartphones this week, nearly one in two Americans online (47 percent) finds at least one of BlackBerry�s new features appealing.

Despite interest in the new features only one in eight Americans (13 percent) will consider buying a BB10 device, and only one in 100 plans to get one immediately. The findings are according to a report from BiTE interactive, the native mobile application specialist for Fortune 1000 brands, which commissioned YouGov to poll the views of a representative sample of 1,127 American adults online.

Time Shift Camera wins most American hearts, especially with Android owners

RIM�s Time Shift Camera is the most compelling new BB10 feature for 16 percent of Americans. The Time Shift Camera takes multiple shots of a subject in a single picture and lets you choose the best composite image. 46 percent more women than men identify it as the most attractive new feature of BB10, while it is most appealing for one in five (21 percent) 18-34 year olds. The same age group is also the most likely to find one of the BlackBerry 10�s features appealing (66 percent). RIM�s new predictive keyboard feature is the most compelling new feature for only six percent of Americans while only one in 100 picked the new �flow� interface.

The new BB10 features appeal to more Android (65 percent) than iPhone owners (56 percent).

�RIM�s much anticipated BB10 launch is a major, and much needed overhaul for the one-time smartphone leader and all indications are that it has, at very least succeeded in convincing Americans to give BlackBerry a second look,� said Joseph Farrell, EVP Operations, BiTE interactive. �However, it is clear that while all the new features can catch the interest of Android and iOS owners, the key chink in RIM�s armor remains its apps ecosystem. RIM has made great efforts to catch up with iOS and Android in this regard, but it, like Microsoft, is likely to find this far easier said than done. A lot of eyes will be on the new BlackBerry World from day one, as its success is pivotal to that of the BB10 devices as viable mainstream consumer handsets.�

iPhone owners least likely to jump to BlackBerry

According to BiTE interactive�s report, iPhone owners are the least likely to buy into BB10. Only around one in 10 (11 percent) have any interest in owning one of RIM�s new phones compared with around one in five (21 percent) Android owners. Overall, almost one in two (44 percent) Americans definitely will not get a BB10 device while a further one in four (27 percent) say they will likely not get one.

Joseph Farrell added, �RIM�s challenge is compounded by the fact that Google and Apple have already built up huge mobile user bases who, for the most part, have invested lots of time and money learning and using their platform of choice. To switch to any new platform, even between the two, means a new investment of time and resources that many do not wish to spend, let alone taking a perceived risk on the new BB10 platform, no matter how impressive some of the new technology is.�

Research methodology

BiTE interactive commissioned YouGov to poll the views of a representative sample of 1,127 US adults. Fieldwork was undertaken between January 23-25, 2013. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

Courtesy BGR: BlackBerry 10 consumer survey: Many interested, few committed | BGR

[kill_9]

Despite interest in the new features only one in eight Americans (13 percent) will consider buying a BB10 device, and only one in 100 plans to get one immediately.

This statistic bods poorly for BlackBerry 10 and the future of Research In Motion in the US consumer market; at least in the enterprise market, primarily government, the erosion has been less dramatic albeit far from a long-term safe haven. I wonder if the BlackBerry Blade was one of the smartphones the survey respondents had been shown, would the outcome have been substantially more favourable?

[Seijuro]

gotta love these useless surveys : )

[silversun10]

13 % will consider buying, that is about six times RIM's current rate, so definitely progress, of course BB10 did not
even launch yet, so the numbers should improve after a successful launch...........

[RubberChicken76]

RIM’s challenge is compounded by the fact that Google and Apple have already built up huge mobile user bases who, for the most part, have invested lots of time and money learning and using their platform of choice.

I would like to see data on this. Analysts keep throwing out this "majority of consumers have heavily invested in their ecosystem and thus will not switch" logic.

It would be cool to see this backed up or disproven by data: Outside of the smartphone itself and the dataplan commitment, what has the average user invested in their smartphone for things like apps, music, books and videos. What is the mean, median and mode across those categories.

This is anecdotal, but I know plenty of people with Smartphones, but surprisingly few that buy anything on it. Also anecdotal, but I also know many people who've switched quite quickly to "try something new" and again ... hadn't paid for any of this content.

I know plenty who use apps ... but won't pay for an app!

[houshinto#IM]

The great thing I see is that there IS strong interest even if most are not ready to take the jump. 1 in 2 American's means that now a large sample of American's surveyed know of BB10. That is a win for marketing right there. Consumer conscious penetration is one of the key ingredients if not THE most important one.

With strong sales performance and positive consumer feedback the bandwagon will start rolling.

For now, Exposure is the key.

[anon(4018671)]

This statistic bods poorly for BlackBerry 10 and the future of Research In Motion in the US consumer market; at least in the enterprise market, primarily government, the erosion has been less dramatic albeit far from a long-term safe haven. I wonder if the BlackBerry Blade was one of the smartphones the survey respondents had been shown, would the outcome have been substantially more favourable?

you missed the "But only one in eight will actually consider buying a BB10 device"

BB10 isn't even released yet so as with most threads/opinions about it there is obviously opportunity for improvement. The surveys that actually matter will come out after tomorrow and the coming months when people finally get a chance to sink their teeth into it and experience the deice.

BTW the Blade is one nice concept and is what RIM should be manufacturing imo

[sandman10]

1000 average americans surveyed portrays a realistic survey?

[adrenaline_x]

i disagree with the thought that users won't change platforms because of have to learn a new os or re-investing in apps they purchased in the old eco-system.

if that were true, then there wouldn't be any previous bb users using apple or android.. Or android user that switched to IOS etc.

If a different os features/ spec are compelling enough people will switch.

[darkehawke]

still better than current US market right?

[RubberChicken76]

T
For now, Exposure is the key.

Exactly. Almost no one has tried it. No one has seen their friends with one. No one knows what apps are going to be on it. No many know what is unique etc.

The bad news is that the interest is low in the US, but better than I thought. If this is statistically significant (the sample size is quite small) one in 8 is still better than the 1 in 60 or so that bought a BlackBerry in the US last quarter.

The good news is that if people are saying this without know what I listed above, there's a chance that this number could go up.

[parabola]

1000 average americans surveyed portrays a realistic survey?

Yes, if done properly. You don't need to eat a whole pot of soup to find out how it tastes.

[hsxu]

The Blackberry, iPhone, and Android did not rule their own respective times with strong advertising or strong marketing, what they had was an innovative product that people showed other people. If the phone is good it will market itself and spread. However what makes this interesting is that RIM's name is a bit tarnished. They are the first company that held the smartphone market and are trying to retake it. Nobody will be able to accurately predict what will happen in the future.. the smartphone market is extremely new, but the first step is tomorrow, and the world will definitely be watching.

[cjcampbell]

This statistic bods poorly for BlackBerry 10 and the future of Research In Motion in the US consumer market; at least in the enterprise market, primarily government, the erosion has been less dramatic albeit far from a long-term safe haven. I wonder if the BlackBerry Blade was one of the smartphones the survey respondents had been shown, would the outcome have been substantially more favourable?

Not sure how you feel this bodes poorly. IF these numbers are even close to accurate, that means over 40 million will consider and over 3 million plan to get one right away. I don't know what metrics you use to measure success but those numbers are above and beyond what is generally understood to creat a success.

[drummer_god]

if 1% of americans intend to buy a BB10 immediately, that's 3 millions units sold in the first week.
thats a huge number to start out with!
then they show 2 friends, and they show 2 friends.....etc. and 13% of interested americans get won over for a total of 39 million units sold.
then they show 2 friends and they show 2 friends....etc
this doesn't count the Canadians, the people in the UK, etc.
this has huge potential.

[vtpmt81]

There is interest in BB 10 here in Richmond. I know 5 people that will be getting a Z10 for personal use when the device is released for Verizon and T-Mobile.

I do think it is ironic that the Nexus 4 is now available today from the Google Play store and that Apple announced the 128 gb iPad today as well with the Z10 being announced tomorrow.

This month still belongs to RIM though. Even though I have an iPhone - I am very interested in the Z10.

[playbookster]

13% is triple whet they have now and that is a good start.

Sent from my BlackBerry Laguna using Tapatalk 2

[kfh227]

1% can be 0.5% or 1.5%. For a survery report, that could even be 0.1% if they need to show that it is not 0%.

Anyway, if they get 1% of the US market on day one, that is HUGE. 3% by end of the first 30 days would be HUGER. 3% would double the world subscriber base in the USA alone!

[RubberChicken76]

3% would double the world subscriber base in the USA alone!

Pet peeve of mine- and I don't blame you with all of the silly mis-reportings of marketshare by journalists that can't report on what's being measured..

- The active user base of Blackberrys in use as of Nov 2012, accounted for 7.3% of the US market (Comscore: comScore Reports November 2012 U.S. Mobile Subscriber Market Share - FierceMobileContent)

- The number of new BlackBerry's sold as a portion of the number of new smartphones sold in the US for a three month period, ending October 28th, 2012 (Kantar WorldPanel: http://graphics8.nytimes.com/package...121128_RIM.pdf)

Two different things.

[mathking606]

When they say they are heavily invested I really think they do not know what they are talking about. I wonder how many have actually bought an app for their platform and these numbers are not that bad since the product has not even launched yet and there has been no formal makreting just word of mouth. As well RIM does not need the whole US market but around 10-20% would be good because there is a lot of people. i am just hoping that they launch the r series quick so they can get back into emerging markets as well since they already have a lot of market share in countries like indonesia where smartphones need to be cheap.

[cjcampbell]

1% can be 0.5% or 1.5%. For a survery report, that could even be 0.1% if they need to show that it is not 0%.

Anyway, if they get 1% of the US market on day one, that is HUGE. 3% by end of the first 30 days would be HUGER. 3% would double the world subscriber base in the USA alone!

Might want to check your math.... how does 3% of the US population, double the world subscriber base for RIM??

[Vorkosigan]

I find it really funny that the timeshift camera is listed as the top appealing feature. Just goes to show the completely different mindsets people use when approaching their ideal phone. To me - the ease of use of the hub and the peek and flow were the big draws.

I think RIM has managed to have a real winner though no matter which aspect you're looking for; productivity, social networking, games, entertainment, web browsing - yes, yes, yes,yes, yes - and all of it far more intuitive than has ever been seen before.

[mrfreetruth]

I guess DVD has no chance to beat vcr because everyone is heavily invested in vcr's . I like so many have invested and bought many vhs tapes of our favorite movies and such. Funny how Microsoft with NO users had no mention of this Bs but rim with 80 million is questioned.

[ECMR]

you missed the "But only one in eight will actually consider buying a BB10 device"

BB10 isn't even released yet so as with most threads/opinions about it there is obviously opportunity for improvement. The surveys that actually matter will come out after tomorrow and the coming months when people finally get a chance to sink their teeth into it and experience the deice.

BTW the Blade is one nice concept and is what RIM should be manufacturing imo

One in Eight americans comes out to about 37 million people that to me is a lot.

[DavideaNY]

The bad news is that the interest is low in the US, but better than I thought. If this is statistically significant (the sample size is quite small) one in 8 is still better than the 1 in 60 or so that bought a BlackBerry in the US last quarter.

BINGO! This is an impressive change of perspective built just with controlled leaks and anticipations... without even the real device out there yet. Looking good for BB10 looking good!!