- Yes, and that is also precisely why what BlackBerry is doing is extremely problematic to the reputation of their brand...do they want people to start seeing their security products the same way? After all, did they not mainly get to their "secure software" pivot by essentially re-branding WatchDox, AdHoc, etc. lol...
Posted via BlackBerry Priv STV100-1
Years ago, in Canada, Petro-Canada became a chain by purchasing someone else's line of gas stations and re-branding. They're huge in Canada now.
It's a workable strategy and not to be sneered at - if you can pull it off and integrate it successfully, works fine.
I program for a living. I almost NEVER code a program from scratch. On a smaller scale I am doing what BB has done: find some existing piece of code that's 80% of what I need and then refine it to give the end result. Why keep re-inventing the wheel?10-17-16 09:26 AMLike 0 - After using the DTEK50 for a couple of months, it seems very solid. No flimsy buttons, no rattles, pieces are evenly fitted well together. Screen image quality is excellent, and the cameras take great pictures for a mid range device. All and all, it looks nice and doesn't feel cheap.
Do think BlackBerry's software package is one way to do this, just not sure that price adder over the generic TCL phones, was seen as that much of a value by the general market.
But at this point, it's too late... As the CEO has thrown in the towel. Some will say the DTEK60 is the last BlackBerry, some will say it was the Leap or the Passport.... some still think it was the 9900. And others are looking forward to whatever 3rd party devices get released.10-17-16 09:43 AMLike 0 - After using the DTEK50 for a couple of months, it seems very solid. No flimsy buttons, no rattles, pieces are evenly fitted well together. Screen image quality is excellent, and the cameras take great pictures for a mid range device. All and all, it looks nice and doesn't feel cheap.10-17-16 09:54 AMLike 0
- This is simply part of the evolution of consumer products. At some point product development peaks in terms of features and quality, and then the cost cutting begins. The end result is essentially reasonably priced full featured generic products with a few high priced exceptions.10-17-16 09:58 AMLike 0
- Blu is not true cost of phone... it got ads from amazon. (almost got the Blu phone... until read a bit in details), and got BB after them for patent infringement... design is not bad... they did utilize the 09 economic downturn to get the parts cheap and development to sustain the owner who used to be the parts supply... timing is everything... hard to duplicate that.
Last edited by stlabrat; 10-18-16 at 07:51 AM.
10-17-16 10:00 AMLike 0 - I like BlackBerry , I have at the moment a z10 , z30 , Passport and a Priv.
Blackberry 10 was a great os but I can understand the move to Android
.
The Priv is a great device with typical Blackberry design elements.
The BlackBerry- , Hub , calendar , keyboards (hardware and software) , device search , dtek and so on are great for Android and will be even better in the near future.
So it's okay for me that Android and software is the way to go.
Even to let your devices manufacturing by third parties to reduce the costs is in my opinion not a problem.
I just can not understand why rebranding devices that are never designed as a Blackberry and sold for a lower price with a brand like Alcatel which is generally known as a manufacturer of cheap and budget devices.
It is like putting Mercedes badges on a Lada.
I will never buy devices like the dtek 50 and dtek 60.
Blackberry please design real businesses devices with the quality and typical Blackberry elements and stop rebranding.
Posted via the CrackBerry App for Android10-17-16 04:45 PMLike 0 - OP, which would you rather have? No BlackBerry phones or would you rather have phones on the market with their security? They were making a grand total of ZERO on their in house phones. They had to do it.10-17-16 08:57 PMLike 0
- After using the DTEK50 for a couple of months, it seems very solid. No flimsy buttons, no rattles, pieces are evenly fitted well together. Screen image quality is excellent, and the cameras take great pictures for a mid range device. All and all, it looks nice and doesn't feel cheap.10-18-16 11:52 PMLike 0
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As for where they are now, it just makes good business sense to either get out completely or cut costs enough to give yourself the chance of profitability.
I'd rather them go this route than not be in business at all.
Classically Posted SQC100-4/10.3.2.2876 app_Developer likes this.10-19-16 10:18 AMLike 1 - That's an easy question that requires another question as an answer "Have you figured out how to make money with outsourced Android phones? How is that working out for you?"10-19-16 10:40 AMLike 0
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If the exit had been made with BB10, we would never see any more devices, and there would be no more revenue from the endeavor.
Since the exit has been made from BlackBerry Android, we have a hope of seeing future licenced devices, and the potential of earning recurring revenue from OS licencing and app subscriptions.10-19-16 11:25 AMLike 0 -
Posted via BlackBerry Priv STV100-110-19-16 12:07 PMLike 0 -
Unless you're saying that BB can't make money in phones, full stop.
That may be the answer to both questions. So here we are at the licensing model. It probably can't make much money, either, but at least it can't lose money.10-19-16 01:57 PMLike 0 - Actually that doesn't answer the question at all, does it? It doesn't answer the question of how they can make money in BB10. Unless you're saying that BB can't make money in phones, full stop.
That may be the answer to both questions. So here we are the licensing model. It probably can't make much money, either, but at least it can't lose money.10-19-16 02:00 PMLike 0 -
BB10, such as it is, is not marketable.10-19-16 02:20 PMLike 0 -
So i have a running suspicion that people are actually going to be paying for the logo to slap on the phone and a license for the apps they are selling on the app store at the moment - in the same way some OEMs pay swiftkey.
From a bbry perspective that is even cheaper because people are paying for something you are already developing to work on any genetic android device.JeepBB likes this.10-19-16 02:51 PMLike 1 - Are they even selling the hardening package? Chen said at the earnings calls that people didn't have to pay for the additional security if they didn't want.
So i have a running suspicion that people are actually going to be paying for the logo to slap on the phone and a license for the apps they are selling on the app store at the moment - in the same way some OEMs pay swiftkey.
From a bbry perspective that is even cheaper because people are paying for something you are already developing to work on any genetic android device.
My point is more that if they had instead packed it in with BB10, we wouldn't be having this discussion, as there would be absolutely nothing at this stage to licence or sell.cgk likes this.10-19-16 02:55 PMLike 1 -
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I bet that Samsung could have pulled more BB10 sales than Blackberry back in the day, before they dropped it completely.10-19-16 04:11 PMLike 0
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Stop with rebranding .
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