1. fabuloso's Avatar
    Smartphone traffic in February 2010 was up 193 percent over February 2009. So says mobile advertising network AdMob, which released its latest monthly Mobile Metrics Report (PDF) today. The headline, obviously, is that smartphone usage is spiking. But there are a few other data points worth noting as well. Mobile Internet devices — like the iPod touch and Nintendo DSi — have seen a fourfold jump in usage. Their traffic share grew 17 percent from about 7 percent. Among smartphone operating systems, Apple’s (AAPL) iPhone OS is the leader with a 50 percent share of the traffic across AdMob’s network. Google’s (GOOG) Android ranks second with a 24 percent share, followed by Nokia’s (NOK) Symbian whose 43 percent share of a year ago has fallen to just 18 percent today. Bringing up the rear: Research in Motion’s (RIMM) RIM OS with four percent and Microsoft’s (MSFT) Windows Mobile with 2 percent. And Palm’s (PALM) WebOS? AdMob doesn’t seem to have broken it out. Presumably, it accounts for a portion of the 2 percent traffic share claimed by the network’s “Other” category.

    Top smartphones for the month were as you’d expect: the iPhone led the pack with 49.5 percent of requests made across AdMob’s network. It was followed by Motorola’s (MOT) DROID with 7.8 percent and the HTC Dream with 3.2 percent. RIM’s BlackBerry 8300 claimed 1.5 percent, a tenth of a percent more than Palm’s Pre.
    Source: Smartphone Usage Spikes; Up 193 Percent Year-Over-Year | John Paczkowski | Digital Daily | AllThingsD

    Source 2: February 2010 Mobile Metrics Report « AdMob Metrics
    03-25-10 11:13 AM
  2. Totalimmortal363's Avatar
    iPhone > *

    We win.
    03-25-10 11:15 AM
  3. fabuloso's Avatar
    Haha, its amazing really. I can't stand my browser, so I bought an iPod Touch 3G and it does what I need it to do. I barely even look at my BB device anymore for browsing.
    03-25-10 11:16 AM
  4. Blacklac's Avatar
    and the point is...?
    03-25-10 11:34 AM
  5. Sith_Apprentice's Avatar
    RIM compresses traffic up to 80% as an FYI. Just keep that in mind when you read these total traffic reports.
    03-25-10 11:36 AM
  6. fabuloso's Avatar
    RIM compresses traffic up to 80% as an FYI. Just keep that in mind when you read these total traffic reports.
    How so? You mean because of RIM servers, which is how our traffic is driven through? I'd just like some clarification, that's all.
    03-25-10 11:38 AM
  7. Sith_Apprentice's Avatar
    From the device itself with the browser and through the RIM Proxy servers as well.
    03-25-10 11:43 AM
  8. Masahiro's Avatar
    Congratulations to iPhone and its superior browser.

    Posted from my CrackBerry at wapforums.crackberry.com
    03-25-10 12:03 PM
  9. JRSCCivic98's Avatar
    RIM compresses traffic up to 80% as an FYI. Just keep that in mind when you read these total traffic reports.
    That may be it, but I think it's safe to say that these stats represent "hits from platform used" and NOT "data transfered from platform used". Big difference...
    03-25-10 01:55 PM
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