Sixty-Two Percent of Fortune 50 Companies Use Mobile Communications
- Sixty-Two Percent of Fortune 50 Companies Use Mobile Communications to Reach Stakeholders, But Few Promote Their Mobile Presence, Study Finds
Specifically, the study found that 38 percent of the Fortune 50 companies have mobile-optimized websites and an even higher proportion (58 percent) of companies offer a mobile application on iPhone, Android and/or Blackberry. Companies were most likely to develop applications for the iPhone (58 percent) followed by the Android (32 percent) and Blackberry (26 percent).
�A company�s first foray into mobile is often by building an iPhone application, but they should also think about developing a basic mobile-optimized website,� said Ashley Welde, Director, Research and Insights. �Making basic web content easy-to-read and interactive via mobile will enable all smartphone users to connect with brands anyplace and at anytime, regardless of mobile device or operating system.�
Other findings include:
* Twenty-two percent of Fortune 50 companies are communicating with stakeholders via SMS/text message.
* Forty-three percent of the Fortune 50 have mobile websites or applications that are enabled for mobile transactions such as shopping, updating account information, refilling prescriptions or transferring money.
* Twenty-two percent of the Fortune 50 are placing QR codes in magazines, on billboards, or at any convenient location to deliver relevant content to smartphone users. (QR codes are two-dimensional barcodes that are encrypted with information. Smartphone users who install a QR Code Reading application can scan the codes with mobile phones and in return receive any content ranging from photos, videos, and product data to applications and instructions.)
To access the complete analysis of the study, click here for the report.
About this study
The Burson-Marsteller/Proof research team looked at Fortune 50 corporations� use of mobile tools and communications, including mobile-optimized website presence and application deployment on the Android, BlackBerry, iPhone and iPad. The team also examined the companies� communication of mobile activities and SMS programs, as well as the companies� use of QR codes. Data was collected between October 25 and November 5, 2010.12-15-10 07:05 PMLike 0
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Sixty-Two Percent of Fortune 50 Companies Use Mobile Communications
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