Share of Canadians who want a BlackBerry slips dramatically in survey - Article

May be of interest to a few:

Share of Canadians who want a BlackBerry slips dramatically in survey
SHANE DINGMAN
Globe and Mail Update
Published Friday, Apr. 20, 2012 11:26AM EDT
Last updated Friday, Apr. 20, 2012 11:36AM EDT

An Ipsos Reid survey on the Canadian appetite for mobile devices suggests hometown hero Research in Motion Ltd. (RIM-T13.37-0.05-0.37%) has slipped into a three-way tie for mind-share with Apple and Android devices.

Waterloo Ont.-based RIM�s BlackBerry and Apple are still the most favoured brands, according to a study published Thursday by the market research company, but things change when you calculate �buying intention.�

Ipsos surveyed Canadians three times between January 2011 and January 2012, and found Samsung�s Android phones were a leading factor in the erosion of BlackBerry�s market share.

�Intentions to acquire a BlackBerry have declined by nearly one-third when compared to this time last year,� writes Mary Beth Barbour, Senior Vice President with Ipsos Reid. �Interest in Apple continues on a slight incline, while Android handsets are poised to pick up the lions-share of RIM�s losses, thanks in no small part to Samsung for which purchase intent has increased by 50 per cent over the 12-month period.�

In January 2011, 58 per cent of those surveyed intended to purchase a BlackBerry. A year later only 40 per cent expressed the same intent. In the same time frame, 21 per cent said they wanted to buy a Samsung, with that share rising to 32 per cent in January 2012.

In raw terms, the number of Canadians stating they owned a smartphone grew from 24 per cent in August 2011 to 34 per cent by January 2012. In the same time period tablet ownership grew from 3 per cent to 10 per cent.

The buying intentions for tablets points to an unusual trend for Apple, which virtually owned the category with its iPad one year ago, claiming 78 per cent of the market in January 2011. �Speeding forward to 2012 and the entrance of new competitors such as the Samsung Galaxy and BlackBerry PlayBook, Apple has seen its share slip to 47 per cent,� according to the Ipsos poll.

The findings are based on three surveys (the first in January 2011, the second in August 2011, and the third in January 2012). Each was conducted among approximately 46,000 adult residents of Canada via the Ipsos Opinions Online Panel, one of Ipsos Reid's national online panels.

Share of Canadians who want a BlackBerry slips dramatically in survey - The Globe and Mail

Not too surprising. At some point, people have no choice but to value form, function, and design over national pride.

I think in the eyes of many consumers not much happened with BB devices in this period (compared to android's stream of offerings) and they're constantly reading about RIM's ails

because every canadian already owns a blackberry

The Globe has been doing a hatchet job on RIM for some time now. Whenever they need to fill some copy in the business section they right a superficial negative article. Glad I cancelled my subscription.

I feel like the point of these 'surveys' is to reaffirm to readers that BB hast lost some popularity. Sort of like a self-fulfilling prophecy. Why does anyone need to be told what others intend to buy. This isn't an election. I should release a study that says 100% of people intent to buy a blackberry.

Originally Posted by CrackMachine

The Globe has been doing a hatchet job on RIM for some time now. Whenever they need to fill some copy in the business section they right a superficial negative article. Glad I cancelled my subscription.

Don't worry the OP will make sure you see any negative article here because some will find it of interest!

Gee what a shock. People want the latest and coolest devices that do everything. Theres a new Android phone every month. It's no surprise that people want'em.

Lets be honest here. RIM products have looked the same since the 9000 launched their current design trend. They have done little to showcase the advancements they have made to the newest lines and have been hammered by the press for being outdated.

Of course people won't want something with that "old" image. But RIM isn't done yet, so can we move on? Lets do this test once they launch BB 10.

Originally Posted by ninjasinc

Not too surprising. At some point, people have no choice but to value form, function, and design over national pride.

That has nothing to do with it.

What new has RIM released in the last 4 months?
Bold 9790?

in comparison to the Android and Windows Phone launches it is no wonder people are thinking their next phone wont be a BlackBerry, add to that they read and hear RIM is going bankrupt and they again don't think about buying a BlackBerry.

Originally Posted by lnichols

Don't worry the OP will make sure you see any negative article here because some will find it of interest!

Gee, that sure was misinformed. But not unexpected.

I post articles of all types. Some have nothing to do with RIM at all.

Lame post. And if you block me you really won't have to suffer through it any longer.

Cheers!

Originally Posted by [email protected]

Gee, that sure was misinformed. But not unexpected.

I post articles of all types. Some have nothing to do with RIM at all.

Lame post. And if you block me you really won't have to suffer through it any longer.

Cheers!

Before I read your posts about RIM I know it'll be something negative...and it usually is :p

Originally Posted by anthogag

Before I read your posts about RIM I know it'll be something negative...and it usually is :p

And yet, Mr. Gag, you somehow found your way to my humble abode. I'm honored.

But please, no shoes on the carpet. The cleaning lady will have a fit.

Meh, it's just a survey. It can be gamed easily, but if I were to take one, I'd be honest. Lol

Oooops, I guess I left a grease mark, working on the bike's rear brake and forgot to clean my hands. :P