1. rollingrock1988's Avatar
    Research In Motion, the maker of BlackBerry, hasn't had much fun lately. Its stock is down 60% from its 52-week high, its Playbook tablet is facing poor reviews and recalls, employees are saying all kinds of nasty things in public, and its developer community is upset. Meanwhile Apple's iPhone just passed BlackBerry in its US share of mobile subscribers and its 15 billion app downloads have provided a $2.5B industry for eager developers worldwide with no signs of slowing down.

    It's anybody's guess if RIM will regain its technological edge with the next great device or its much-touted QNX platform. With $3 billion in cash and no debt, it has some time. But what's more impressive than the financials - and what could enable a much faster recovery - is its digital presence. In the race for valuable online connections RIM is the clear leader over Apple and most global brands.

    In a presentation at the Conversational Marketing Summit in June, Brian Wallace, RIM's former VP Digital Marketing and Media, said BlackBerry is the 2nd most social brand in the world, a top 10 brand on Facebook, and a top 5 brand on Twitter. Where Apple maintains strict control over its online presence with just one voice and a tightly controlled PR department, RIM has openly embraced the social channels for years.

    Credit goes to Wallace for his foresight and investment in social media long before it became a popular pursuit. What does this mean for RIM today? It means it can reach 60 million BlackBerry fans online through owned media properties on Facebook, Twitter, the blogosphere and other channels. Rather than publish general content to one passive global pool, RIM took a unique hub-and-spoke approach and created many country-specific communities. On Facebook alone it now has access to 9 million highly engaged fans across 32 country Pages and another 7 million fans on its Blackberry Worldwide Page.

    But it doesn't stop there.

    "In doing all of this stuff really really well we ended up building what is one of the world's largest content networks," said Wallace. "I wasn't in the business of managing websites; I was in the business of managing an ever-expanding premium content network." RIM's earned media numbers are staggering. With 16 million highly engaged Facebook fans RIM's teams can reach 400 million people through one degree of separation. And here's the kicker: they can distribute and syndicate content to this massive global audience for free.

    Social media can't save RIM or boost their stock price. But if a great BlackBerry product is released tomorrow its marketing teams can instantly put that positive message in the hands of millions of fans for free and watch it multiply worldwide. In a consumer industry dependent on word-of-mouth, RIM's massive online communications network is a powerful weapon that can support a rapid comeback.
    Andrew Cherwenka: BlackBerry's Not-So-Secret Weapon: Social Media


    Good news is good news. They do have their strong points and at least someone else sees that. Hopefully they actually start using their strong points.
    blackberry-pimp and diegonei like this.
    07-08-11 11:54 AM
  2. Dapper37's Avatar
    Thanks, thats good stuff that the press cant take away.
    07-08-11 02:07 PM
  3. Dapper37's Avatar
    Its starting to feel like an explosion of good news in on the way. (investors conference july 12 perhaps) July 10 RIM buys their own shares july 12 launch some fab products. I want infront of that.
    07-08-11 02:11 PM
  4. BaconMunch's Avatar
    I'm glad somebody pointed it out, I hope RIM Marketing is looking. I can't count the number of times I've willing aligned myself to RIM to send me info or get in touch with me about new products/services and I've received maybe..3-4 emails in a year's period.
    They have all the online connections they need to blast us with info, here's hoping they can use it.

    Note: I went to a Canadian government service building, out of the 6 people using smart phones while waiting, 5 were BlackBerry, one was iPhone..whatever this lopsided marketshare is (predominantly US)..that's not what I'm seeing with my eyes in Canada.
    07-08-11 04:05 PM
  5. FranzJoseph's Avatar
    Note: I went to a Canadian government service building, out of the 6 people using smart phones while waiting, 5 were BlackBerry, one was iPhone..whatever this lopsided marketshare is (predominantly US)..that's not what I'm seeing with my eyes in Canada.
    I sure would hope that governemnt workers would be using BlackBerries in Canada since RIM is a canadian company.
    MadGasser likes this.
    07-08-11 04:31 PM
  6. blackberry-pimp's Avatar
    RIM does have a large presence on Twitter and Facebook as well. Since I use Twitter mainly now I can vouch that they are doing a great job. Their Tweets don't just compose of "Here's the Torch, buy it here". They make it interested and fun. Definitely follow @BlackBerry.
    07-08-11 04:50 PM
  7. Dapper37's Avatar
    I notice that this topic is not as sexy as RIM is dead, there fore not so many post. I would like to add that, its items just like this one that are sleepers and come out of nowhere, all of a sudden they matter big time and most will say they knew it all along. OK enough of that, back to the RIM is dead tread.
    07-10-11 02:33 PM
  8. Reed McLay's Avatar
    Its starting to feel like an explosion of good news in on the way. (investors conference july 12 perhaps) July 10 RIM buys their own shares july 12 launch some fab products. I want infront of that.
    It doesn't work that way.

    In order for a public corporation to buy back and cancel shares, there has to be advanced notice and the buy back must be schduled in advance.

    You, as an investor, are welcome to make those moves. Insiders would be liable for serious penley if they were do it.


    07-10-11 03:51 PM
  9. kevinnugent's Avatar
    I think it's already been announced that the buyback starts on the 10th.
    07-10-11 04:03 PM
  10. Dapper37's Avatar
    I think it's already been announced that the buyback starts on the 10th.
    Thanks
    I took it for granted that people knew.

    Posted from my CrackBerry at wapforums.crackberry.com
    07-10-11 06:19 PM
  11. Rootbrian's Avatar
    Social media, it's very powerful. Go rim!!

    Posted from my CrackBerry at wapforums.crackberry.com
    07-11-11 12:23 AM
LINK TO POST COPIED TO CLIPBOARD