1. steve911's Avatar
    RIM to spice BlackBerry 10 AppWorld with local flavors | Technology | Reuters

    I love thorsteins comment "In a small dig at his rivals, he added: "We don't have 1,500 Solitaire apps. That is not what Blackberry is about."

    WATERLOO, Ontario (Reuters) - Research In Motion is pushing for app quality, not quantity, with its make-or-break BlackBerry 10 devices set for launch on January 30, and targeting applications to customers in various regions.
    RIM's projected 100,000 apps - a record for any new platform at launch - will still be a fraction of those available on Apple Inc or Google Inc devices.
    But it is a stronger showing than RIM's PlayBook tablet computer which was slammed at its 2011 launch for a dearth of apps and incomplete software.
    In an interview with Reuters on Wednesday, RIM Chief Executive Thorsten Heins admitted that app libraries play a crucial role in the success or failure of smartphones. But he said the game is not just about numbers.
    "The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor," Heins said.
    RIM says it aims to offer both the most popular applications in the market, and also those most relevant to Blackberry aficionados - people Heins described as hyper-connected multi-taskers who need to get things done.
    RIM's ultra-secure BlackBerry was once the smartphone of choice for government and corporate elites. But rivals have taken giant bites out of RIM's market share, especially in North America, and the company's stock has slumped. The BlackBerry remains popular in many emerging markets, partly for its popular BBM messaging system.
    With this in mind, RIM has hosted events with developers across the globe.
    "We've done 30 jam conferences in various cities all around the world, to get the bucket filled with meaningful local apps and not just a huge bunch of applications that you collect and throw at your audience," he said. "It is a very, very targeted approach."
    Heins, who has met with customers and carriers in a series of whirlwind global tours, came across as relaxed and confident in the interview, in RIM's Waterloo headquarters.
    Speaking rapid fire English with just a hint of an accent from his native Germany, he acknowledged that RIM's fate may depend on the success of BB10, but he said feedback from clients has been very encouraging.
    RIM hopes its new line of BB10 smartphones will help it claw back market share from Apple's iPhone and devices powered by Google's Android operating system. Developers say like what they see, but analysts are not convinced that RIM's gamble on BB10 will succeed.
    BIG NAME DRAWS
    In terms of numbers, RIM's app offering will remain far behind the Apple and Google app stores, each of which boast over 700,000 apps. But Heins said he was not worried.
    "In my view it is really short-sighted to say, you have 600,000, you have 400,000 and you only have 100,000 apps, so you are not good," he said.
    "Look at how many actually get downloaded. ... BlackBerry App World today is still the most profitable portal for application developers - it has the highest number of paid for downloads."
    In a small dig at his rivals, he added: "We don't have 1,500 Solitaire apps. That is not what Blackberry is about."RIM has already said it plans business focused apps from the likes of Cisco WebEx, Box, SAP and Blackboard, as well as music and movie apps like TuneIn, Nobex and Popcornflix and gaming apps from developers like Gameloft, Halfbrick and Paw Print Games.
    Heins has said social networks such as LinkedIn, Foursquare, Twitter and Facebook will all have apps for BB10 at launch. But he declined to name any of the other big name apps that RIM will have on board come launch day.
    "Allow me to talk to you about this on January 30, otherwise I'm losing a lot of thunder," he said.
    11-15-12 03:21 PM
  2. travaz's Avatar
    Here comes the Netflix, Skype comments!
    11-15-12 03:28 PM
  3. simu31's Avatar
    I'm definitely liking the: "I'll talk to all the media outlets, but I'll not tell them too much so I have lots to say on January 30th" approach.

    Giving me so much to look forward to

    Si.
    11-15-12 03:58 PM
  4. Bla1ze's Avatar
    Quite honestly, Thorsten should probably lay off a little when talking about / eluding to other platforms app stores. We've seen many references to how the other app stores only have so many good apps and the rest are trash. Maybe Thorsten should fire up BlackBerry App World as it now and have a run through at checking how many of the apps in there are junk, busted, don't load, don't fit screen resolutions etc. Never mind the fact that BlackBerry App World is constantly barraged with a bunch of useless "books" that equate to nothing more than spam.

    I'm truly hoping BlackBerry 10 addresses this in a big way otherwise, people will continue to look elsewhere and elsewhere -- already has everything he listed as being there on BlackBerry 10 (Cisco WebEx, Box, SAP and Blackboard, as well as music and movie apps like TuneIn, Nobex and Popcornflix and gaming apps from developers like Gameloft, Halfbrick and Paw Print Games.)

    Not hating on the man by no means, just keeping it real. Less talk, more show. We've had plenty of talk from the previous blowhards who held Thorsten's position.
    southlander and 00stryder like this.
    11-15-12 04:24 PM
  5. BB_Bmore's Avatar
    Netflix will be there im sure but i still wont use it lol for what? BlackBerry10 plays flash and so does my PlayBook. I can stream movies simply by searching google. This is sounding good though and I would like to see skype too but its not the end of the world if its not there right away. Heck it just now released for windows phone. There will be BBM video chat and FaceFlow video chat app as well,this is what i know for sure. BlackBerry10 looks so good though and i cant wait to own a device.
    11-15-12 04:28 PM
  6. BB_Bmore's Avatar
    Quite honestly, Thorsten should probably lay off a little when talking about / eluding to other platforms app stores. We've seen many references to how the other app stores only have so many good apps and the rest are trash. Maybe Thorsten should fire up BlackBerry App World as it now and have a run through at checking how many of the apps in there are junk, busted, don't load, don't fit screen resolutions etc. Never mind the fact that BlackBerry App World is constantly barraged with a bunch of useless "books" that equate to nothing more than spam. I'm truly hoping BlackBerry 10 addresses this in a big way otherwise, people will continue to look elsewhere and elsewhere -- already has everything he listed as being there on BlackBerry 10 (Cisco WebEx, Box, SAP and Blackboard, as well as music and movie apps like TuneIn, Nobex and Popcornflix and gaming apps from developers like Gameloft, Halfbrick and Paw Print Games.)
    Agreed Bla1ze and things like top rated...wtf is up with that section anymore? The search function needs work too. Too many times i search for an app only to find this decent app under about 60 other crapps. why do horrible apps show in the upper rows while the better ones are deep down buried in crapp. The better the app the better its position should be in search. Someone new to the platform would probably see these horrible apps after a search and decide "wow it is as bad as some say" and they would close out appworld not even knowing there are some goodies in there. You just have to shovel through the crapp to find them.

    It needs fixed.
    11-15-12 04:33 PM

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