RIM Regurgitating Commercials?
- The only thing you can't get from another platform is BBM. How long are they going to keep beating people over the head with that? They need to market other aspects of the blackberry experience. This is horrible marketing! No wonder they fell behind apple. I can't even count how many commercials I've seen that ends with "only on the iPhone." Or "if you don't have an iPhone." I believe this was aimed at the UK. No way you're going to win over the us with bbm alone. We already had our fad with "aim" and sidekicks. It's no longer innovative. Step it up rimpire!12-28-11 03:14 PMLike 0
- they reharsh the same footage for some of it i think but i didnt always pay attention to the phone he was holding in all shots.
The new bike commercial is good, but they dont show anything that cant be accomplished with other phones on the market really.12-28-11 03:31 PMLike 0 - Yeah, the bike commercial is really nice from a visual perspective, but what's the coolest part about it? The bikes. Not the phones. I watch that commercial and think, "Man, I need to get me one of those bikes."the_sleuth and sosumi11 like this.12-28-11 03:43 PMLike 2
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I guess something is better than nothing..but I agree overall..lame. Neon bikes? Please..show me something the phone can do..not some glowing bikes.12-28-11 04:43 PMLike 0 - The only thing you can't get from another platform is BBM. How long are they going to keep beating people over the head with that? They need to market other aspects of the blackberry experience. This is horrible marketing! No wonder they fell behind apple. I can't even count how many commercials I've seen that ends with "only on the iPhone." Or "if you don't have an iPhone." I believe this was aimed at the UK. No way you're going to win over the us with bbm alone. We already had our fad with "aim" and sidekicks. It's no longer innovative. Step it up rimpire!
In television (moving image) commercials, rim shows TEXTS on their phone. lame.
Everybody else actually shows moving, vibrant, cool image on theirs.
/shakeshead.12-28-11 04:58 PMLike 0 - When you say "bookmarked," did you use an actual bookmark? I'm beginning to think you honestly dislike technology, as it is the only explanation that both explains your views and makes some modicum of sense.anon3396357 likes this.12-28-11 05:47 PMLike 1
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RIM seems to use a questionable method of how their ad agencies work. If RIM demands competitive agencies to "work together" then this would be a reason as to why the end results are poor. Why would any agency do their best work only to see it meld into another agency's efforts? No wonder Leo Burnett/Publicis moved on.
From Ad Age:
At Ad Age's Digital Conference in April, RIM Marketing VP Brian Wallace made no apologies about being a demanding client for agencies. Unlike many marketers, the phone maker delivers a single brief to all agencies -- PR, social, digital, creative, media, etc. -- simultaneously, and challenges them to come up with a solution together. Additionally, agencies are compensated on how well they collaborate with one another.12-28-11 05:53 PMLike 0 - See, those in the know (those who have BlackBerries) know that the bikes are no big deal. Well, okay, they're cool, but anyone can have one. That's what those cans are in the beginning; it's a spray-on stuff. Now the BlackBerries ... Those are what brought everyone together and made the ride happen.12-28-11 05:55 PMLike 0
- thanks Tonis, now I don't have to buy the Cliff Notes. Where were you while i was watching these confusing movies:
Top 10 Most Confusing Films12-28-11 09:38 PMLike 0 - See, those in the know (those who have BlackBerries) know that the bikes are no big deal. Well, okay, they're cool, but anyone can have one. That's what those cans are in the beginning; it's a spray-on stuff. Now the BlackBerries ... Those are what brought everyone together and made the ride happen.12-28-11 09:55 PMLike 0
- thanks Tonis, now I don't have to buy the Cliff Notes. Where were you while i was watching these confusing movies:
Top 10 Most Confusing Films12-28-11 09:58 PMLike 0 - You've been wrong before, and you are wrong again. The ad is a success. Here's why. As someone in another topic already pointed out, most television commercials for iconic brand products (like BlackBerry) aren't put out to draw in new customers. They're designed to emphasize brand recognition in the minds of already existing customers.12-28-11 10:06 PMLike 0
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RIM Regurgitating Commercials?
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