1. Buzz_Dengue's Avatar
    RIM Marathons Signal New Direction
    Michael Lewis - Business Reporter - Friday 10/7/2011

    Software developer Peter Hansen says hes willing to give Research In Motion Ltd. a chance.

    I think we are seeing a bit of a new side to them, Hansen said this week as he settled in for a marathon of code writing at the companys BBM Apps Hackathon at a downtown Toronto hotel.

    I think there may be a bit more openness.

    Hansen was among about 30 app-builders RIM selected to attend the app development marathon, the latest in a series of events that kicked off in New York City in August and will shift to Chicago and San Francisco later this month.

    RIM also plans similar events in Jakarta, Boston, Mexico City, London and Amsterdam.

    The events give developers one-on-one time with BlackBerry platform experts while working on integrating social elements into apps that tie into the popular BlackBerry Messenger service, or are built from the ground up.

    Contestants burn the midnight oil to bring their app to fruition by the end of the two-day event Friday. Hansen said the ultimate payoff could be a profitable, popular download on BlackBerry devices.

    RIM has faced criticism for the lack of software apps on its smartphone and tablet computer devices, particularly compared to the hundreds of thousands available on Apple iPhones and iPads.

    Developers have said it is easier and more profitable to write code for Apple and for mobile devices running on Google Inc.s Android software.

    The company, which has seen a number of changes among its app development management team, has responded with measures including new collaboration roundtables at its North American developers conference to be held in San Francisco in late October.

    Hansen said the fact that RIM has staged the Hackathon event is significant, noting that the concept dates back to Silicon Valleys Homebrew Computer Club, where Apple Computer co-founders Steve Jobs and Steve Wozniak demonstrated their first product, the Apple 1, in 1976.

    He added that there is a benefit to writing apps for BlackBerry, despite some of the difficulties.

    In the first place, BlackBerry users will pay to download an app, while users of open-source Android devices dont want to pay at all.

    He said emerging developers can get established and noticed on the BlackBerry platform and may benefit from any ramp up in PlayBook tablet sales as well as RIMs move in early 2012 to shift all its products to the QNX operating system.

    Brenna Eller, a spokeswoman for Waterloo-based RIM, said a big lure for developers is the viral marketing buzz a successful app can generate after its integrated across the BBM service, which has more than 45 million users world wide.

    App writing events are also a way for RIM to reach out to the third-party developer community, she said.

    RIM marathons signal new direction - thestar.com
    10-07-11 10:49 AM
  2. Buzz_Dengue's Avatar
    ... this article is like a breath of fresh air...
    10-07-11 10:50 AM
  3. rollingrock1988's Avatar
    <3. Thank god. Good news!!!!
    10-07-11 11:31 AM
  4. GingerSnapsBack's Avatar
    Question remains is what KIND of apps? We've got stuff like BeWeather and Docs to go, but what about stuff like Angry Birds and Words with Friends?

    Posted from my CrackBerry at wapforums.crackberry.com
    10-08-11 07:59 PM
  5. kbz1960's Avatar
    Question remains is what KIND of apps? We've got stuff like BeWeather and Docs to go, but what about stuff like Angry Birds and Words with Friends?

    Posted from my CrackBerry at wapforums.crackberry.com
    Of all things games is what you come up with? I guess people want those also.

    I think also that since many left for apps that not only current owners will welcome it the larger potential down the road will be when those that have left for apps come back but that might take awhile with contracts and all. But great news.
    10-08-11 08:48 PM
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