RIM could keynote CTIA show in October, good timing for BlackBerry 10 launch
- In a conversation with CTIA's Rob Mesirow earlier today, we've learned that RIM will factor prominently into the trade organization's Enterprise & Applications show this year, scheduled for October 9th through the 11th in San Diego. Rob notes that RIM is moving toward its enterprise roots, and he believes that makes the show a good fit for a big BlackBerry presence. It's not just about an impressive booth on the exhibit floor, though — Mesirow says that the CTIA is "hopeful" that they'll secure the company for a keynote address. The fortuitous timing of the show is hard to ignore: RIM is expected to release its first BlackBerry 10 smartphone later this year, and a spotlight at an enterprise-focused mobile event could be seen as the right place to make a debut.
It's notable that RIM CEO Thorsten Heins has recently joined the CTIA's board of directors — a board long occupied by former co-CEOs Jim Balsillie and Mike Lazaridis, Mesirow notes — so it's clear that the company intends to take the organization seriously. Whether that ultimately translates to a big hardware debut at a show normally dominated by software and services, though, remains to be seen.Last edited by sf49ers; 05-08-12 at 06:22 PM.
05-08-12 06:19 PMLike 0 - 05-08-12 06:39 PMLike 1
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It's pointless launching a less than amazing new product (even if they say: "we'll release software updates soon", because few people believe RIM when they say that anymore) because they'll get hammered by the bloggers, the press, the trolls, etc...
It would be far better for RIM to go to market with a new phone which everyone (or at least a large number of people) can say: "Damn that thing is great" or "That's a sexy phone", or "That OS runs circles around...", or simply positive things, instead of the cr*p comments we've had to put up with over the past 2 years or so.
I want, in fact I must have, a new BB10 phone when it's released... But I also want (almost as much as the BB10 device itself) for RIM to hit the ball SO FAR out of the park with BB10, that it will take the resurrection of Jobs himself for even huge iFans not to be impressed.
Thankfully, from what I've read, Thorsten seems to believe the same things about launching the product as me (well maybe not about the resurrection thing, but the rest )
Don't make BB10 just good, don't make it just great, but make it f*cking awesomely mind blowing!!!
Si.Last edited by simu31; 05-08-12 at 07:13 PM.
05-08-12 07:10 PMLike 3 -
lol.
Also, RIM stock will go down tomorrow because of this positive news.05-08-12 07:12 PMLike 0 -
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They also had that little get together in Florida last week... what was it called again.. oh yeah: BlackBerry World and BlackBerry 10 Jam
I'm pretty sure we can guarantee that BlackBerry 10 is the name of the next OS.
Si.05-08-12 08:15 PMLike 0 - 30 days, 45 days, 60 days. Honestly in the real world it makes no difference. If BB10 is a great products, if the hardware looks great, and the marketing is great bb10 will be a success.05-08-12 08:19 PMLike 2
- I'm pretty sure they already announced BB10 (BBX was dropped as a name) as the next (and new) OS last year.
They also had that little get together in Florida last week... what was it called again.. oh yeah: BlackBerry World and BlackBerry 10 Jam
I'm pretty sure we can guarantee that BlackBerry 10 is the name of the next OS.
Si.
And, I know BBX is no longer used, but when the new OS was announced, I am sure it was called BBX(just not sure when), hence the BBX / BB10.
But thanks for the help...05-08-12 08:21 PMLike 0 - Regarding the OP. I too believe that RIM should release BB10 when it is nearly perfect but I just wonder how much Mr Heins (and Shareholders) will permit the revenue to "haemorrhage". Ultimate, Heins will have to answer to the Company's shareholders who are more short-term than long-term focused. This may force Heins to release BB10 earlier than he is currently anticipating.
Last edited by jechow; 05-08-12 at 11:13 PM.
05-08-12 11:11 PMLike 0 - Sith_ApprenticeMod Team Emeritus
CTIA is a MUCH bigger audience than DevCon. It would be foolish to pass over CTIA to release to devs.drjay868 likes this.05-09-12 06:43 AMLike 1 -
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I really think once the general public gets to see what this product can do first hand it will really sell.
It's up to marketing to lay the ground work by overcoming all the negative perceptions about BlackBerry.05-11-12 09:13 PMLike 0 -
......But your right...Releasing BB10 @ Devcon isn't the best either,,,,,They have some hard decisions to make at RIM...mithrazor likes this.05-12-12 12:31 PMLike 1 -
I very much expect BB Jam September will be an event full of devAlpha's running FULL BlackBerry 10, and trouble shooting, unconferencing, and promoting tips, a keynote getting people READY for the launch. but no launch at the event, it just isn't meant for that, RIM needs more dev focus less press focus at the event05-12-12 01:16 PMLike 0 - Tre LawrenceBetween Realities
Having said that, I think it is better to get it right than to get it out now in an incomplete form. RIM should tidy up its ecosystem and let the device create mindshare on its own merits.05-12-12 02:12 PMLike 0 - I would bet that it wont launch at BB Jam in September, DevCon has been renamed BB Jam as far as can be told, and at BB Jam in Florida it was asking in a survey how many planned to attend the next Jam event in September.
I very much expect BB Jam September will be an event full of devAlpha's running FULL BlackBerry 10, and trouble shooting, unconferencing, and promoting tips, a keynote getting people READY for the launch. but no launch at the event, it just isn't meant for that, RIM needs more dev focus less press focus at the event
Just look at this past BBWorld. Worked wonderful for them.05-13-12 12:35 AMLike 0
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RIM could keynote CTIA show in October, good timing for BlackBerry 10 launch
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