RIM competition to build phones that are heavier have more plastic and a more powerful LED flash

Mods: I post this under the "turnabout is fair play" guidelines.

Ming-Chi Kuo, an analyst with KGI Securities, says that Apple is working on an iPhone 5 successor that will have new features like snappier processor, fingerprint sensor, better camera and more powerful LED flash. Kuo's claim of fingerprint recognition system gains a little credence from Apple's 2012 acquisition of Authentec, which deals with this technology.

Coming to the cheaper iPhone being developed by Apple, Kuo says this device will be same as iPhone 5 but will be a little stockier. Instead of the aluminium body and waistline of 7.6mm, the cheaper iPhone will have a plastic casing and measure 8.2mm around the sides. He also said this device will be available in six colours, a rumour that has done rounds in the past as well.

Apple iPhone 5S with 13MP camera coming in July: Report - The Times of India

Take something that has lost it's coolness and make it cheaper. How many companies have gone that route?